虚拟阅读社群共读书目的阅读吸引力要素及作用机理研究  

Research on Reading Appeal Elements and Its Mechanism of Co-Read Books in Virtual Reading Community

作　　者：肖雪[1] 刘亭孝 范桉榕 Xiao Xue;Liu Tingxiao;Fan Anrong(Department of Information Resources Management,Business School,Nankai University,Tianjin 300071)

机构地区：[1]南开大学商学院信息资源管理系,天津300071

出　　处：《图书情报工作》2024年第1期77-90,共14页Library and Information Service

基　　金：国家社会科学基金项目“基于读者数据挖掘的图书馆阅读社群构建研究”(项目编号:17BTQ079)研究成果之一。

摘　　要：[目的/意义]通过虚拟阅读社群共读书目的阅读吸引力要素分析,了解读者与读物交互的关注重点、变化与作用机理,为促进以读者为中心的人书匹配和阅读服务提供策略建议。[方法/过程]以豆瓣小组共读书目前100本图书的500条大众书评为研究对象,采用编码分析方法归纳阅读吸引力要素的维度,分析其阶段变化、类别特征与作用机理。[结果/结论]将阅读吸引力要素归纳为读者相关和读物相关两方面共7个维度31个具体要素;作用机理归纳为期待—确认、情境认知、社会认同、质量—价值—满意度作用。审视了阅读吸引力要素的概念界定,指出应以阅读吸引力要素为基础优化书目信息描述、快速了解读者阅读需求、提供阅读推荐、开展以实证为基础的阅读活动、保障阅读服务效果。[Purpose/Significance]Through the analysis of the reading appeal elements of co-read books in virtual reading community,the article aims to deeply understand the focus,changes and mechanism of the interaction between readers and reading materials,and provides suggestions for reader-centered book matchmaking and reading service.[Method/Process]Taking the 500 book reviews of the top 100 books co-read by the Douban Group as the research object,the paper summarized the dimensions of the reading appeal elements through the coding method,and analyzed the changes,the characteristics and the mechanism of that in different reading phases.[Result/Conclusion]The reading appeal elements are summarized into 31 specific elements from 7 dimensions in reading materials-related and reader-related aspects.The action mechanism refers to expectation-confirmation,situated cognition,social identity,and quality-value-satisfaction.Based on the concept of reading appeal,it proposes that reading appeal elements can be used to optimize the description of bibliographic information,quickly understand readers’reading needs,provide reading recommendations,carry out evidence-based reading activities,and ensure the effectiveness of reading services.

关 键 词：阅读吸引力 读者咨询 阅读书目 读者书评 虚拟阅读社群 

分 类 号：G252.17[文化科学—图书馆学]