基于多属性组合拍卖的多式联运服务采购改进机制  

Improved Mechanism of Multimodal Transportation Service Procurement Based on Multi-attribute Combinatorial Auction

作　　者：王雅娟[1,2] 寿晨 WANG Yajuan;SHOU Chen(Management School,Wuhan University of Science and Technology,Wuhan 430081,China;Center for Service Science and Engineering,Wuhan University of Science and Technology,Wuhan 430081,China)

机构地区：[1]武汉科技大学管理学院,湖北武汉430081 [2]武汉科技大学服务科学与工程研究中心,湖北武汉430081

出　　处：《运筹与管理》2023年第12期189-194,I0052-I0055,共10页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71601150,71501147)。

摘　　要：随着多式联运的发展,托运人的采购需求日益复杂。现有采购机制主要围绕组合拍卖和多属性拍卖展开,满足托运人采购多种线路和考虑价格、非价格因素的需求。为进一步增强机制适用性,本文兼顾托运人收益及资源利用率,基于VCG机制,设计了一种多属性组合拍卖改进机制即改进PA-VCG机制,在考虑质量与价格的前提下,改善线路的分配及支付价格。理论分析表明,改进PA-VCG机制不仅较VCG机制增加了托运人收益,还满足激励相容与个体理性。实验结果表明,改进PA-VCG机制给托运人带来的收益增量随线路需求量的增加而增加,同时,实现良好的资源利用率,社会福利和客户满意率。因此,本文机制满足了托运人的实际采购需求,且重视合作关系,有助于实现可靠、高效的多式联运服务采购。In recent years,with the continuous promotion of China’s opening-up strategy and the implementation of the“Belt and Road”initiative,cross-border trade in China has been growing steadily.There has been an increasing demand from businesses for multimodal transport services,leading more and more enterprises to outsource their multimodal transport services to third-party logistics companies to fulfill their trade orders.As a result,the market for multimodal transport service procurement has started to take shape.However,the rules and standards in the current market for multimodal transport procurement are not yet well-established,so that this causes some problems such as information asymmetry,frequent vicious competition,and inconsistent transportation service quality.These problems hinder effective resource allocation and compromise the quality of transportation services.Auctions,as an effective method for allocating scarce resources based on fair competition and improving the efficiency of resource utilization,have been widely used in the field of transportation service procurement.Existing procurement mechanisms for transportation services mainly revolve around combinatorial auctions and multi-attribute auctions,meeting the demand of shippers to procure multiple routes and consider both price and non-price factors.However,there is still room for improvement in the application of these mechanisms in the procurement of multimodal transport services.On the one hand,due to the complexity of multimodal transport transactions,shippers need to focus on resource utilization in auctions to avoid multiple transactions and excessive transaction costs.On the other hand,while pursuing a“win-win”situation that maximizes social welfare,the shipper’s profit also needs to be adequately safeguarded.Therefore,it is necessary to research and explore a multi-attribute combinatorial auction mechanism that balances resource utilization and shipper’s profit,in order to further enhance the applicability of existing mechanism

关 键 词：多式联运采购 多属性 组合拍卖 机制设计 激励相容 托运人收益 资源利用率 

分 类 号：F724.59[经济管理—产业经济] U15[交通运输工程]