数字技术赋权与公众网络参与意愿的作用机制——基于CGSS2017数据的实证分析  

Mechanism of Digital Technology Empowerment and Network Participation Willingness of the Public:An Empirical Analysis Based on CGSS2017 Data

作　　者：王璞 周晨 WANG Pu;ZHOU Chen(School of Public Administration,Beihang University,Beijing 100083)

机构地区：[1]北京航空航天大学公共管理学院,北京100083

出　　处：《江汉大学学报（社会科学版）》2024年第1期76-87,共12页Journal of Jianghan University(Social Science Edition)

基　　金：国家社会科学基金项目“深化党的纪律检查体制改革的理论与方案研究”(19BDJ018)。

摘　　要：网络信息技术的发展推动了公共能量场构建进程,有助于打破“话语霸权”的局面,也促使网络参与逐渐成为政民协商对话的重要方式。在此背景下,本文探讨了技术赋权及网络社会资本对公众网络参与意愿的影响及其作用机制,结合2017年中国综合社会调查数据进行实证分析后发现:信息技术可以通过话语赋权、资源赋权的形式促使民众网络参与意愿的提升。此外,网络社会资本可以通过塑造意见领袖、凝聚公共能量场等途径,在话语赋权影响公众参与意愿过程中发挥不完全中介效应。因此,为合理塑造网络空间,培育民众公共精神,政府亟须完善民众多元参与路径,培植民众的“可行性能力”,并着力提升民生服务质量,及时回应群众呼声。同时,为有效引导民众参与方式,须有效发挥价值引领作用,树立“意见引领者”角色,培植和规范“新型”网络社会资本,有效引导和规范民众网络参与行为,营造风清气正的网络生态环境。The development of network information technology has promoted the construction process of public energy field.It helps to break the“discourse hegemony”and makes network participation gradually become a key means of consultation and dialogue between the government and the people.In this context,the influence of technology empowerment and network social capital on the public′s willingness to participate in the network and its mechanism is probed based on the empirical analysis of the 2017 China General Social Survey(CGSS)data.It is found that information technology can bolster people's network participation willingness through discourse empowerment and resource empowerment.In addition,network social capital can play an incomplete mediating effect in the process of technology empowerment affecting public participation willingness through shaping opinion leaders and aggregating public energy fields.Therefore,in order to reasonably forge the cyberspace and cultivate the public spirit of the people,the government urgently needs to improve the diverse participation path of people,cultivate the“feasibility”capacity of the people,strive to improve the quality of livelihood services,and respond to the voice of the people in a timely manner.Meanwhile,in order to effectively guide the way of public participation,it is necessary to effectively play the role of value as the leadership,establish the role of“opinion leaders,”cultivate and regulate new types of network social capital,and effectively guide and regulate the behavior of public network participation.These means can create a clean and positive network ecological environment.

关 键 词：技术赋权 网络社会资本 公众参与 公共能量场 

分 类 号：C916.1[经济管理] F49[社会学]