新零售模式下特色农产品物流模式优化研究  

Study on Optimization of Logistics Mode of Characteristic Agricultural Products under New Retail Mode

作　　者：赵雪[1] ZHAO Xue(School of Public Administration,Xi'an University of Architecture and Technology,Xi'an 710000,China)

机构地区：[1]西安建筑科技大学公共管理学院,陕西西安710000

出　　处：《物流工程与管理》2024年第1期114-116,共3页Logistics Engineering and Management

摘　　要：特色农产品在我国农村的发展中起着重要的作用,但是其物流模式落后,导致特色农产品销售困难,影响自身发展。在新零售模式下,特色农产品的物流模式与传统物流模式相比具有明显的优势,但也存在着物流技术与管理落后、物流成本高等问题。因此,文中在分析新零售模式下特色农产品物流现状及存在问题的基础上,从提升特色农产品物流技术与管理水平、建立特色农产品信息平台等方面提出了优化对策,以期促进新零售模式下特色农产品的物流优化。Characteristic agricultural products play an important role in rural development,but because of its backward logistics mode,the characteristic agricultural products are difficult to sell,affecting its own development.Under the new retail mode,the logistics mode of characteristic agricultural products has obvious advantages compared with the traditional logistics mode,but there are also backward logistics technology and management,and logistics costs are high.Therefore,based on the analysis of the current situation and existing problems of the logistics of characteristic agricultural products under the new retail mode,the optimization countermeasures were put forward from the aspects of improving the logistics technology and management level of characteristic agricultural products and establishing the information platform of characteristic agricultural products,so as to promote the logistics optimization of characteristic agricultural products under the new retail mode.

关 键 词：新零售 特色农产品 物流 优化 

分 类 号：F326.6[经济管理—产业经济]