快递应用程序持续使用意愿影响因素研究  

The Study of the Antecedents of Express Application Continuance Intention

作　　者：熊沙 XIONG Sha(School of Management,Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学管理学院,天津300384

出　　处：《物流工程与管理》2024年第1期137-144,175,共9页Logistics Engineering and Management

基　　金：国家社会科学基金后期资助项目(22FGLB099)。

摘　　要：文中想要从消费者角度了解其对快递应用程序(快递app)的持续使用意愿,并重点关注菜鸟app。借鉴科技接受模型,文中构建了快递app持续使用意愿概念框架,并对611个有菜鸟app使用经验的消费者进行在线调研。研究结果显示,感知有用性、感知易用性、感知便利性和自我效能对菜鸟app持续使用意愿有显著正向影响效应。使用经验在感知有用性、感知易用性、自我效能对菜鸟app持续使用意愿影响效应中起显著调节作用;使用经验在感知便利性对菜鸟app持续使用意愿影响效应中调节作用不显著。This paper seeks to explore consumers express application(app)continuance intention,and focuses on Cainiao app.Based on the technology acceptance model,it constructed a conceptual framework for express app continuance intention,and conducted an online survey on 611 consumers who had used Cainiao app.Results showed that perceived usefulness,perceived ease of use,perceived convenience and self–efficacy had significant positive effects on the continuance intention of using Cainiao app.User experience significantly moderates the effects of perceived usefulness,perceived ease of use and self-efficacy on the continuance intention of using Cainiao app.User experience has no significant moderating effect in the relationship between perceived convenience and the continuance intention.

关 键 词：快递app 持续使用意愿 科技接受模型 感知有用性 感知易用性 

分 类 号：F251[经济管理—国民经济]