平台企业数据资源开发与监管的Lotka-Volterra演化模型研究  

Lotka-Volterra Evolution Model of Platform Enterprise Data Resource Development and Supervision

作　　者：陈庭强[1,2] 杨青浩 侯月娟 王磊 CHEN Tingqiang;YANG Qinghao;HOU Yuejuan;WANG Lei(School of Economics and Management,Nanjing Tech University,Nanjing 211816,China;School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190,China)

机构地区：[1]南京工业大学经济与管理学院,江苏南京211816 [2]中国科学院大学经济与管理学院,北京100190

出　　处：《运筹与管理》2023年第11期163-169,共7页Operations Research and Management Science

基　　金：国家社科基金重大项目(22&ZD122);国家自然科学基金资助项目(71871115);江苏省社会科学基金一般项目(22GLB032)。

摘　　要：随着“大数据杀熟”、强制用户“二选一”等新型不正当竞争行为不断涌现,提高或创新政府的监管水平或监管方式,对于促进行业健康发展、提高社会福利具有重要意义。本文理论分析了数据资源开发利用通过平台用户数量来影响社会福利水平,构建了政府监管与数据资源开发与利用的Lotka-Volterra演化模型,解析了政府监管的有效性、监管结果的稳定性以及演化过程的市场波动情况。研究表明:只要企业存在数据资源的开发与利用,政府监管部门无法在零监管情况下使得企业数据资源开发利用引发的风险自动消除。当企业数据资源开发与利用监管难度较高或监管部门对监管成本的接受度、监管成本对数据资源开发利用的敏感度、政府监管部门对企业形成行业垄断的敏感度不足时,低成本的监管水平不足以抑制企业进行数据资源的开发与利用。数据资源的开发利用水平对社会福利水平的提升起到了先促进后抑制的作用,政府监管有利于提高社会福利水平。With the evolution of information technology and the expansion of data capital,novel forms of unfair competition behaviors,such as the utilization of“big data to stifle maturity”and the imposition of a“pick one or the other”dilemma on users,continue to emerge.Therefore,it becomes paramount to enhance or innovate the supervision and the methods employed by government regulators concerning the development and utilization of enterprise data resources.This imperative action is aimed at safeguarding user rights and interests,fostering the industry’s robust growth,and enhancing overall social welfare.Elevating or innovating the level or mode of government regulators’regulation concerning the development and utilization of enterprise data resources is significant in protecting user rights,promoting the industry’s healthy development,and improving social welfare.The concept of data resource development refers to the utilization of historical data by enterprises to analyze,summarize,and draw conclusions about existing purchasing population profiles.This process vividly portrays the distribution of user populations for products,thereby validating product positioning’s appropriateness and enabling timely adjustments.These insights lay the groundwork for the design of effective marketing strategies and product solutions.While the development and utilization of data resources by platform enterprises yield economic utility,they also bring associated risks.Within the market environment of information technology,big data,and industrial integration,enterprises leverage data resource development and utilization to achieve cross-domain competitive advantages.However,this practice not only significantly encroaches upon user rights and interests but also disrupts market equilibrium and,in certain cases,reduces social benefits.Hence,the primary focus of research is directed toward enhancing government supervision levels on the development and utilization of enterprise data resources while concurrently innovating the re

关 键 词：数据资源开发利用 政府监管 LOTKA-VOLTERRA模型 非线性动力学 演化分析 

分 类 号：F49[经济管理—产业经济]