跨境电商独立站的引流策略分析  

Analysis on the Traffic-driving Strategies for Independent Cross-border E-commerce Websites

作　　者：王芳[1] 张跃超[1] WANG fang;ZHANG yuechao(Pingdingshan University HeNan,Pingdingshan 467000)

机构地区：[1]平顶山学院,河南平顶山467000

出　　处：《对外经贸实务》2024年第1期63-67,73,共6页Practice in Foreign Economic Relations and Trade

基　　金：河南省教育厅人文社科一般项目《直播带货助力农村精准扶贫的问题与对策研究》(2022ZDJH00267);平顶山学院教改项目《基于OBE理念的经管专业英语课程体系建设研究》(2021-JY39)跨境电商校企合作课程建设的阶段性成果。

摘　　要：跨境电商独立站成为跨境电商领域的重要主体,独立站生存和发展的关键就是优质且稳定的流量。本文从独立站的特点入手,首先分析了流量对跨境电商独立站的意义,接着从引流渠道和引流方式两方面分析独立站引流的现状与问题,据此着重从付费引流、社交媒体运营、合作新赛道、优化文案内容等方面提出引流策略。Cross-boder e-commerce independent website is playing an increasingly important role in cross-boder ecommerce.The key to its survival and growth is high-quality and stable customer traffic.Beginning with the charateristics of independent website,the paper firstly introduces the significance of traffic,and then analyzes the current situation and problems of traffic attraction channels and strategies.After that,the paper puts forward the following traffic diversion strategies:paid traffic marketing,social media operation,new cooperation channels,optimized contents and so on.

关 键 词：独立站 引流 社交媒体 广告投放 

分 类 号：F753[经济管理—国际贸易]