美国社区支持农业(CSA)数字化转型:模式、动因及效应  

Study on Digital Transformation of Community Supported Agriculture(CSA)in the United States:Model,Motivation and Effect

作　　者：周批改[1,2] 赵改改 ZHOU Pigai;ZHAO Gaigai(School of Public Administration,Xiangtan University,Xiangtan 411105,China;South Asia Institute,Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学.公共管理学院,湖南湘潭411105 [2]湘潭大学南亚研究中心,湖南湘潭411105

出　　处：《开发研究》2024年第1期66-76,共11页Research On Development

基　　金：国家留学基金资助项目“互联网+职业农民培育模式与政策研究”(202008430190)。

摘　　要：美国社区支持农业自兴起以来,不断创新发展,迄今已经与互联网实现融合,形成了现代农业可持续发展模式。美国CSA采用数字化技术,构建了包含供给方、需求方以及中间媒介的互利链接机制,形成了以绿色农产品产销为“干”、以农文旅融合为“径”、以“互联网+农场”为“网”,覆盖全国的CSA数字化形态。传统社区支持农业面临的困境、数字化要素的高速发展、市民组织的参与以及政府的扶持构成美国社区支持农业数字化转型的动因。美国社区支持农业数字化转型产生了满足消费者需求、服务社区建设、促进商业创新以及带动当地经济的综合效益,也存在着数字化需求与意愿不足、数字化人才缺乏、数字化标准不明确、数字化支持政策有待完善等问题。在全面推进乡村振兴进程中,中国CSA迎来了前所未有的发展机遇,可借鉴美国等国家的经验和教训,将CSA融入乡村振兴战略,建立政府主导、多方参与格局,加快培养CSA数字化人才,探索数字化新模式,健全CSA产品标准,提升品牌和形象,走出一条符合中国国情的现代农业发展道路。Since the rise of community supported agriculture in the United States,it has been continuously innovating and developing and integrated with the Internet now,forming a sustainable development model for modern agriculture.CSA in US has adopted digital technology to build a mutually beneficial linkage mechanism that includes supply side,demand side and intermediary;establishing a national digital form of CSA,with the production and marketing of green agricultural products as its“action”,the integration of agriculture,culture and tourism as its“path”,and the“Internet plus+farms”as its“network”.The difficulties facing traditional CSA,the rapid development of digital elements,the participation of civic organizations,and government support constitute the motivations for digital transformation in American CSA.The digital transformation in American CSA has generated comprehensive benefits in meeting consumer needs,serving community construction,promoting business innovation,and driving the local economy.However,there are some problems such as insufficient demand and willingness in digitalization,lack of digital talent,unclear digital standards,and incomplete digital support policies.In the process of promoting rural revitalization in an all-round way,China’s CSA has unprecedented opportunities for development and We could learn from the experience of the United States.integrate CSA into rural revitalization strategies,establish a government-led multiple sides participation pattern,cultivate digital CSA talents,explore new digital models,and improve CSA product standards,and develop a path of modern agricultural development that accords with China’s national conditions.

关 键 词：社区支持农业 数字化 美国 现代农业 

分 类 号：F371.2[经济管理—产业经济]