基于文化软实力提升的赣南客家服饰传承开发研究  

Research on the Inheritance and Development of Gan-Nan Hakka Attire based on the Enhancement of Cultural Soft Power

作　　者：王姣[1] WANG Jiao(College of Fine Arts and Design,Gannan Normal University,Ganzhou 341000,China)

机构地区：[1]赣南师范大学美术与设计学院,江西赣州341000

出　　处：《西部皮革》2024年第2期37-39,共3页West Leather

基　　金：江西省高校人文社会科学研究项目“提升赣鄱文化软实力视域下非遗赣南客家服饰的传承与创新策略研究”(YS22229)。

摘　　要：非遗赣南客家服饰文化作为赣鄱文化的重要组成部分,其传承与发展对提升赣鄱文化软实力有重要的促进作用。从文化认同、文化传播和文化创新的视角出发,探究赣南客家服饰文化的开发维度。研究认为,传承和发展赣南客家服饰文化,能够从文化传承、人才培养、树立文化自信、促进产业发展、促进文化交流和文化经济贸易等方面提升赣鄱地区文化软实力。在此基础上,立足当前文化语境,提出了优化保障机制,开展社区文化建设,加强合作与交流,加强赣南客家服饰技艺的传承和培训,促进文旅融合与品牌化管理统一,实现价值转换,创新服饰设计与营销渠道,扩大宣传视野等赣南客家服饰的传承策略,希望作为文化传承主体,为赣南客家服饰文化的传承发展作贡献。As an important part of the Gan-Po culture,the intangible cultural heritage of Gan-Nan Hakka attire culture plays a significant role in enhancing the cultural soft power of the Gan-Po region.From the perspectives of cultural identity,cultural dissemination,and cultural innovation,this study explores the developmental dimensions of Gan-Nan Hakka attire culture.The study suggests that the inheritance and development of Gan-Nan Hakka attire culture can enhance the cultural soft power of the Gan-Po region in terms of cultural heritage,talent cultivation,fostering cultural confidence,promoting industrial development,facilitating cultural exchange,and promoting cultural-economic trade.Based on this,in the current cultural context,optimization of safeguard mechanisms,community cultural construction,strengthened cooperation and communication,enhancement of the inheritance and training of Gan-Nan Hakka attire craftsmanship,promotion of integration of culture and tourism with unified brand management,realization of value transformation,innovative attire design and marketing channels,and broadening of promotional perspectives are proposed as strategies for the inheritance of Gan-Nan Hakka attire.It is hoped that as the main entity of cultural inheritance,contributions can be made to the inheritance and development of Gan-Nan Hakka attire culture.

关 键 词：赣南客家服饰 传承策略 开发维度 赣鄱文化 文化软实力 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]