山岳型世界遗产旅游地的形象感知与情感表达——以泰山、黄山、峨眉山和武夷山为例  

Image Perception and Emotional Expression of Mountainous World Heritage Tourism Sites:Taking Mount Tai,Mount Huangshan,Mount Emei,and Wuyi Mountains as Examples

作　　者：罗教盛 赵多平 韩雪 杨千龙 LUO Jiaosheng;ZHAO Duoping;HAN Xue;YANG Qianlong(School of Geography and Planning,Ningxia University,Yinchuan 750021,China;Law School,Ningxia University,Yinchuan 750021,China)

机构地区：[1]宁夏大学地理科学与规划学院,宁夏银川750021 [2]宁夏大学法学院,宁夏银川750021

出　　处：《宁夏工程技术》2023年第4期337-344,共8页Ningxia Engineering Technology

摘　　要：以山岳型世界遗产旅游地(泰山、黄山、峨眉山和武夷山)为例,利用网络爬虫技术收集了携程、猫途鹰旅游网在线网络评论,采用内容分析方法及ROST CM 6文本挖掘软件对比分析了游客对山岳型世界遗产旅游地的形象感知与情感表达。结果表明:游客对山岳型世界遗产旅游地的形象感知包括自然景观、旅游交通、文化表征、旅游体验4个维度,并且集中于自然景观维度;山岳型世界遗产旅游地高频词呈长尾分布;山岳型世界遗产旅游地语义网络总体呈现“核心层—次核心层—过渡层—边缘层”结构,不同山岳型世界遗产旅游地的语义网络结构不同,产生的形象感知具备独特性;游客对山岳型世界遗产旅游地的情感倾向以积极情感为主,整体情感表达良好,推荐意愿较高。总体而言,游客对不同山岳型世界遗产旅游地的形象感知表现出共性大、个性强的特点。Taking mountainous World Heritage tourism sites(Mount Tai,Mount Huangshan,Mount Emei,and Wuyi Mountains)as examples,the study collected online reviews from Ctrip and TripAdvisor using web crawler technology.The study applied content analysis methods and ROST CM 6 text mining software to compare and analyze tourists’perceptions of the image and emotional expression towards these mountainous World Heritage sites.The results indicated that tourists’perceptions of the image of mountainous World Heritage sites are divided into four dimensions:natural landscape,transport facilities,cultural representation,and tourism experience,with a particular focus on the natural landscape dimension.The high-frequency words related to mountainous World Heritage sites demonstrate a long-tail distribution,suggesting that while a few terms are very common,there is also a wide array of less frequently used words that capture the diverse experiences of visitors.The semantic networks of mountainous World Heritage sites generally show a structure of core-sub core-transition layer-periphery,but the semantic network structures differ between sites,leading to unique image perceptions for each one.Sentiment analysis revealed that tourists’emotional tendencies towards mountainous World Heritage sites are primarily positive,with overall good sentiment expression and a high willingness to recommend these sites.Overall,the study found that tourists’image perceptions of different mountainous World Heritage tourism sites exhibit both commonalities and strong individual characteristics,reflecting a shared appreciation for their universal values as well as an acknowledgment of each site’s unique features.

关 键 词：山岳型世界遗产旅游地 形象感知 情感表达 

分 类 号：F592.7[经济管理—旅游管理]