符号修辞四体演进下的体育迷分析  

The meaning construction of sports audience in the evolution of semiotic rhetoric

作　　者：陆正兰 郭家杰 Lu Zhenglan;Guo Jiajie

机构地区：[1]四川大学文学与新闻学院

出　　处：《文化研究》2022年第4期222-235,共14页Cultural Studies

基　　金：国家社会科学基金重大项目“当代艺术提出的重要美学问题研究”(20&ZD049)。

摘　　要：体育迷是体育观众的身份演进。在当代社会中,他们不仅作为消费者推动体育产业的发展,更承担着体育文化的延续与创造。体育观众从普通观看者到体育迷,其符号表意行为呈现出不同的文化特征。本文以足球运动为例,从符号修辞的四体演进视角对体育迷的表意历程进行梳理,分析体育迷在隐喻、转喻、提喻、反讽这四种不同文化发展阶段的主要特征,重点剖析符号修辞的反讽阶段,球迷文化出现的意义倒置与意义悖论问题。The evolution of the sports audience is the sports fan.Fans of sports not only act as consumers who propel the growth of the sports sector,but they also carry on and contribute to the meaning that sports culture has come to have.The symbolic behavior of sports audiences,from casual viewers to sports aficionados,reveals several cultural traits.This essay examines the ideology of football fans using the four-body evolution of symbolic rhetoric.It also identifies the key traits of fans at various phases of cultural development.This essay focuses on the ironic stage of symbolic rhetoric that modern sports have entered,namely the meaning paradox and meaning inversion of fan culture.

关 键 词：体育观众 体育迷 符号修辞 四体演进 体育文化 

分 类 号：G80-05[文化科学—运动人体科学]