数字文旅中的沉浸式体验及其“气氛”审美探赜  

The Immersive Experience and Its“Atmosphere”Aesthetics in Digital Literature Travel

作　　者：徐雪 XU Xue(Research Institute of Languages and Cultures,Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学语言与文化研究院,湖南长沙410081

出　　处：《广西科技师范学院学报》2023年第5期47-55,共9页Journal of Guangxi Science & Technology Normal University

摘　　要：数字文旅是新近文化消费热点。作为数字科技与文化旅游深度融合的新型产业形态,沉浸式场景为气氛创构奠定了从生理沉浸到心理沉浸转向的媒介基础。尽管场景中的光、声、影能强化观众感知深度,建构出极具现代科技感与具身体验感的独异性场域,打破时空、虚拟-现实界限,追问知觉者与被知觉者现实性,言说不可传达之物,以此凸显沉浸式体验之本质。但是,气氛之源制造了某种特殊的情调,并展现沉浸式空间中物之迷狂,将主体置于一种模糊的主客间性的暧昧气氛之中,促动主体情感经验与身体在场的感性返归。因此,重审数字文旅与“人之此在”的隐含逻辑及其发展路径,是新型文旅场域建构中人与技术“往何处去”的密钥所在。Digital cultural tourism is the new hot spot of cultural consumption.As a new type of industry form that deeply integrates digital technology and cultural tourism,immersive scene lays the media foundation for creating atmosphere from physiological immersion to psychological immersion.Although the light,sound,and shadow in the scene strengthen the deep perception of the audience,construct a unique field with a strong sense of modern technology and personal experience,break the boundaries of time and space,virtual reality,inquire the reality of the perceiver and the perceived,and express something that can’tbe conveyed,so as to emphasize the essence of immersive experience,the source of atmosphere creates a particular mood and shows the ecstasy of objects in the immersive space,placing the subject in an ambiguous atmosphere of blurred intersubjectivity,and urging the subject to return to the sensibility of emotional experience and physical presence.Therefore,re-examining the implied logic and the development path of digital travel and“human existence”is the key to“Where to go”in constructing new-type travel space.

关 键 词：数字文旅 沉浸式体验 光、声、影场景 感性返归 “气氛”审美 

分 类 号：G260.7[历史地理—考古学及博物馆学] G206