在线健康社区用户健康信息态度的形成机理研究  

Study on the Formation Mechanism of Users'Attitudes Towards Health Information in Online Health Communities

作　　者：朱洪涛 柯青[1] 李欣颖 Zhu Hongtao;Ke Qing;Li Xinying(School of Information Management,Nanjing University,Nanjing 210033,China)

机构地区：[1]南京大学信息管理学院,江苏南京210033

出　　处：《现代情报》2024年第3期59-69,共11页Journal of Modern Information

摘　　要：[目的/意义]探究在线健康社区用户健康信息态度的构成要素和形成机理,有助于揭露在线健康社区中用户的健康信息态度,为相关机构推进在线健康社区的平台建设与资源管理优化提供思路。[方法/过程]以ABC态度模型和精细加工可能性模型为基础理论,以好大夫在线健康社区用户为研究对象,利用扎根理论方法提取用户健康信息态度的构成要素,分析各要素之间的逻辑关系,最终构建并分析出用户健康信息态度的形成机理。[结果/结论]在线健康社区用户健康信息态度由认知(感知信息内容质量、感知信息效用价值与信息来源可信度)、情感(愉悦度与唤醒度)和采纳行为三要素构成。健康信息态度的形成机理包括以下4类:大众性态度的形成,用户以中心认知为主,边缘认知为辅,情感反应偏向愉悦度;习惯性态度的形成,用户主要采用边缘认知的方式处理信息,情感反应中愉悦度和唤醒度均有出现;常规性态度的形成,愉悦度更能激发用户对健康信息采纳的及时性,唤醒度则反映用户对健康信息采纳的迟滞性;小群体态度的形成,愉悦度对激发用户边缘认知的作用效果更显著,唤醒度则在促进用户中心认知方面的效果更显著。[Purpose/Significance]The study aims to explore the components and formation mechanisms of users'health information attitudes in online health communities to help to expose users'health information attitudes in online health communities and to provide ideas for related organizations to promote the platform construction and resource management optimization of online health communities.[Method/Process]The study took the ABC attitude model and ELM model as the basic theory,and haodf.com users as the research object,extracted the components of users'health information attitudes and analyzed the correlation between the components and finally constructed the formation mechanism of users'health information attitudes by using the grounded theory method.[Result/Conclusion]The health information attitude of online health community users consists of three elements:Cognition(perceived information content quality and utility value),Emotion(pleasantness and arousal),and Adoption Behavior.The mechanism of health information attitude formation includes the following 4 categories:Formation of mass attitude,the user mainly adopts central cognition,supplemented by peripheral cognition,and the emotional response is based towards pleasantness;Formation of habitual attitude,users mainly adopt peripheral cognition to process information,and both pleasantness and arousal appear in emotional responses;The formation of routine attitudes,pleasantness is more likely to stimulate users to adopt health information promptly,while arousal responds to users'sluggishness in adopting health information;The formation of small-group attitudes,pleasantness is more effective in stimulating users'peripheral cognition,and arousal is more effective in promoting users'central cognition.

关 键 词：在线健康社区 健康信息态度 用户信息行为 好大夫在线 ABC态度模型 态度形成机理 

分 类 号：G252.0[文化科学—图书馆学]