三亚旅游流空间结构及旅游者游览特征研究  

Spatial Structure of Tourist Flow in Sanya and Tourists'Visiting Characteristics Based on Anchor Theory

作　　者：李屹 王凤霞[1] Li Yi;Wang Fengxia(School of Tourism,Hainan University,Haikou 570228,China)

机构地区：[1]海南大学旅游学院,海口570228

出　　处：《热带地理》2024年第2期326-338,共13页Tropical Geography

基　　金：国家重点研发计划(2022YFD2401301);国家自然科学基金(42261064);2022年海南省高等学校科学研究项目(Hnky2022ZD-4)。

摘　　要：基于去哪儿网在线游记所获取的数字足迹数据,在锚点理论框架下综合运用流向统计、关联规则挖掘、社会网络分析等方法,对三亚市旅游流的空间结构进行分析,并凝练不同类型旅游者在不同时间尺度下的游览特征。结果表明:1)三亚市旅游流呈现“一心两核”和若干核心路径的流动格局,三亚市旅游流的空间结构受景点受欢迎程度的影响,核心区处于沿海岸线区域,展现滨海旅游城市的特征;2)在三亚市旅游流的空间结构中核心节点分布不均匀且结构洞现象明显;3)三亚市旅游流结构网络的中尺度旅行的旅游者占多数,其次为小尺度旅游者,大尺度旅游者最少,各尺度各游览类型的旅游者都倾向于游览沙滩型旅游地和岛区,即地文景观类旅游地,而不同尺度下不同游览类型的旅游者游览倾向又有所不同;4)三亚市旅游流的旅游吸引系统呈分级分布且有多个锚点吸引物,不同的锚点吸引物除沙滩型旅游地和岛区外,对不同游览类型和游览时间的旅游者吸引力不同。The spatial structure of tourist flow represents the tourists'flow pattern,shows the difference of tourism resources,and provides the basis for the balance and sustainable development of tourism.Based on the digital footprint data obtained from the online travel notes on Qunar.com,this article describes and analyzes the spatial structure of tourism flow in Sanya City using the research methods of flow statistics,association rule mining,and social network analysis under the framework of anchor theory;further,it condenses the characteristics of different types of tourists at different time scales.The key findings include:(1)The spatial structure of Sanya's tourism flow is affected by the popularity of scenic spots,showing a flow pattern of"one core and two cores"and several core paths;the core area is located along the coastline,showing the characteristics of coastal tourism city.(2)In the spatial structure of Sanya's tourist flow,the distribution of core nodes is uneven,and the phenomenon of structural holes is obvious,showing the spatial pattern of uneven distribution of scenic spots and fierce competition among scenic spots.(3)In the structure network of Sanya's tourist flow,most tourists are medium-scale travelers,followed by small-scale travelers and large-scale travelers.(4)The tourist attraction system of Sanya's tourist flow is hierarchically distributed and has multiple anchor attractions.Different anchor attractions have different attractions to tourists of different types and time,except for beach tourist destinations and island areas.Therefore,targeted marketing for different types of tourists is a challenge for the future development of Sanya's tourism.In this article,the anchor point theory is introduced into the study of tourism flow.Based on the flow direction statistics,association rule mining and field investigation,the rules of the anchor point selection of tourism flow are established,verified,and supplemented by the social network analysis method.Theoretical support and quantitative data suppor

关 键 词：旅游流 锚点理论 数字足迹 关联规则挖掘 社会网络分析 三亚 

分 类 号：F592.7[经济管理—旅游管理]