花西子品牌化包装设计研究  

Study on Brand Packaging Design of Florasis

作　　者：刘英莉 陈辉[1] 黄海波[1] LIU Ying-li;CHEN Hui;HUANG Hai-bo(School of art and design,Changzhou University,Changzhou 213159,China;Changzhou Vocational Institute of Engineering College,Changzhou 213164,China)

机构地区：[1]常州大学美术与设计学院,江苏常州213159 [2]常州工程职业技术学院,江苏常州213164

出　　处：《绿色包装》2024年第1期111-115,共5页Green Packaging

基　　金：2021年度江苏高校哲学社会科学研究一般项目(基于“双高计划”背景的“互联网+图书馆服务”创新研究2021SJA1298)研究成果之一。

摘　　要：本文实例分析花西子品牌产品包装设计,对其特点进行归纳与总结。东方元素在其产品设计中是极为经典的元素,但应用较为单一。笔者分析东方元素独特的风格与特征,研究花西子品牌的标志及包装设计,得出包装是产品品牌化的重点体现之一的结论;同时总结花西子产品中东方美学包装设计价值的体现,对其他品牌的标志设计与包装设计具有一定的参考作用。This paper analyzes the product packaging design of Huaxi brand by example,and summarizes the characteristics.The Oriental element is a very classic element in its product design,but the application is relatively simple.The author analyzes the unique style and characteristics of Oriental elements,studies the logo and packaging design of Huaxizi brand,and draws the conclusion that packaging is one of the key embodiment of product branding;At the same time,summarize the value of the Middle Eastern aesthetic packaging design of Huaxizi products,which has a certain reference role for other brand logo design and packaging design.

关 键 词：彩妆品牌 花西子 包装设计 东方美学 

分 类 号：TB482[一般工业技术—包装工程]