东莞市献血人群流失原因与人群特征相关性分析  

Correlation Analysis of the Causes of Blood Donor Turnover and Population Characteristics in Dongguan

作　　者：么俊卿 韩国伟 雷扬[1] Yao Junqing;Han Guowei;Lei Yang(Quality Management Section,Dongguan Central Blood Station,Dongguan,Guangodng,523930,China)

机构地区：[1]东莞市中心血站质量管理科,广东东莞523930

出　　处：《黑龙江医学》2024年第3期313-316,共4页Heilongjiang Medical Journal

摘　　要：目的:分析东莞市无偿献血流失原因与人群特征,探讨针对性的献血者招募和保留策略。方法:选取2016—2019年东莞市240 228例无偿献血者作为研究对象,采用Shinow 9.0对人群特征进行统计分析;随机选取1 000例(每年250例)流失献血者,通过电话回访调查流失原因。结果:首次献血者和重复献血者性别、年龄、学历、职业比较,差异有统计学意义(χ^(2)=1 318.335、10 029.461、626.207、5 693.940,P<0.05);多因素logistic回归分析显示,性别、年龄、学历及职业是重复献血者再次献血行为的独立影响因素,差异有统计学意义(P<0.05);在献血者流失原因中,献血地点与时间不方便占比最高(31.02%),不愉快的献血经历占比最低(2.69%)。结论:男性、具有较高学历、职业相对稳定人群是动员和招募献血的重点对象。强化献血者沟通机制,借助政府与媒体的宣传力量,消除献血者的顾虑,减少献血者流失,保留更多的无偿献血者。Objective:To analyze the reasons for the loss of unpaid blood donations and the characteristics of the population in Dongguan City,and to explore targeted donor recruitment and retention strategies.Methods:240228 cases of unpaid blood donors in Dongguan from 2016 to 2019 were selected as study subjects,and the population characteristics were statistically analyzed using Shinow 9.0.1000 cases(250 cases per year)of lost blood donors were randomly selected,and the reasons for the loss were investigated by telephone callback.Results:The difference between the gender,age,degree and profession of first-time and repeat blood donors was statistically significant(χ^(2)=1318.335,10029.461,626.207,5693.940,P<0.05).Multifactorial logistic regression analysis showed that gender,age,education and occupation were independent influences on repeat donors’behavior of donating blood again,and the difference was statistically significant(P<0.05).Among the reasons for donor attrition,inconvenient place and time for blood donation accounted for the highest percentage(31.02%),and unpleasant blood donation experience accounted for the lowest percentage(2.69%).Conclusion:Men,people with higher education and relatively stable careers are the key targets for mobilization and recruitment of blood donors.Strengthening the communication mechanism for blood donors and utilizing the publicity power of the government and the media to eliminate donors’concerns,reduce donor turnover and retain more unpaid blood donors.

关 键 词：首次献血 重复献血 献血者流失 人群特征 

分 类 号：R457.1[医药卫生—治疗学]