“互联网+”背景下农产品电商发展现状、问题与对策研究  

Research on the Development Status,Problems,and Countermeasures of Agricultural Products E-commerce under the Background of Internet+Plus

作　　者：任欣 吴连翠[1] Ren Xin;Wu Liancui(College of Economics and Management,Zhejiang A&F University,Hangzhou,Zhejiang 311300)

机构地区：[1]浙江农林大学经济管理学院,浙江杭州311300

出　　处：《中国商论》2024年第4期34-37,共4页China Journal of Commerce

摘　　要：“互联网+”时代的到来推动了各行各业的变革与创新,其中对农产品电商发展同样产生了深远影响。相比传统的农产品销售,农产品电商具有省时、方便、快捷的优势,能够满足消费者多元化和个性化需求。然而,在这个过程中农产品流通时间长、损耗量大,导致销售成本提高,往往会形成消费者花费大但生产者收益低的局面。因此,本文分析在“互联网+”背景下农产品电商发展的现状及存在的问题,并从加大农产品品牌建设与宣传、加强政府对农产品的质量监管、健全农产品电子商务物流系统、注重农产品电商专业人才的培养、提升农村信息化建设水平等方面提出建议,以期推动农产品电商行业更好发展。The advent of the Internet Plus era has led to great changes and innovations in various industries,with significant implications for the development of agricultural product e-commerce.Compared with traditional sales methods,agricultural product e-commerce offers advantages of time-saving,convenience,and efficiency,meeting consumers'diversified and personalized demands.However,in this process,the long circulation time and large losses of agricultural products often lead to increased sales costs,resulting in a situation where consumers spend more while producers'profits are low.Therefore,this paper provides an analysis of the present situation and challenges faced by the e-commerce development of agricultural products in the Internet Plus era.Recommendations are proposed in key areas like bolstering the branding and promotion of agricultural products,enhancing government-led product quality supervision,optimizing e-commerce logistics for agricultural products,prioritizing the training of digital commerce talent for agriculture products,and advancing the development of rural information infrastructure.All of these aim to support the better growth of the agricultural products e-commerce.

关 键 词：“互联网+” 农产品电商 消费多元化 农村经济 农产品流通 

分 类 号：F724.6[经济管理—产业经济]