我国跨境电商服务行业发展趋势研究  

Research on Development Trends of Cross-border E-commerce Service Industry in China

作　　者：张慧[1] Zhang Hui(Henan Industry and Trade Vocational College,Zhengzhou,Henan 451191)

机构地区：[1]河南工业贸易职业学院,河南郑州451191

出　　处：《中国商论》2024年第4期141-144,共4页China Journal of Commerce

摘　　要：近年来,跨境电商服务行业受到了广泛关注。新时期,企业成本结构发生了较大变化、行业合规化趋势愈演愈烈,供需关系也发生了深刻变革。跨境服务商通过跨地区、多平台的形式不断拓宽业务范围,提升服务价值内涵,巩固自身竞争地位。此外,当前TikTok平台的流行和语言障碍的破除为跨境服务商提供了新的发展机遇。相关服务商依托专业资源为跨境卖家创造和传递价值,探索跨境电商共赢模式。同时,服务商还通过创新的技术和服务,为卖家提供更高效、更便捷的服务,帮助卖家降低成本、提高效率。综上,服务商在跨境电子商务领域中扮演着越来越重要的角色,为卖家提供了更多的机会和更好的服务。In recent years,the cross-border e-commerce service industry has received widespread attention.With changes in enterprise cost structures and trends toward compliance with industry regulations,the supply-demand relationship in the industry has undergone profound changes.Cross-border service providers continue to expand their service scope through cross-regional and cross-platform models and enhance their service value to consolidate their competitive position.Additionally,the emergence of platforms such as TikTok and elimination of language barriers provide cross-border service providers with new opportunities for development.Service providers utilize their professional resources to create and deliver value for cross-border sellers,actively exploring a future path toward cooperation and mutually beneficial outcomes.At the same time,service providers also adopt innovative technologies and services to provide sellers with more efficient and convenient services,helping them reduce costs and increase efficiency.In conclusion,service providers are playing an increasingly important role in the cross-border e-commerce by providing sellers with more opportunities and better services.

关 键 词：跨境电商 电商平台 流通体系 中国品牌 合规化 国际贸易 跨境物流 

分 类 号：F724.6[经济管理—产业经济] F719