新冠疫情时期国外媒体中的杭州城市形象研究——以日本媒体为例  

Research on the Image of Hangzhou City in Foreign Media During the COVID-19 Pandemic——A Case Study of Japanese Media

作　　者：郭玉英 Guo Yuying(Hangzhou Normal University,Hangzhou,310000,China)

机构地区：[1]杭州师范大学,杭州310000

出　　处：《语言与文化研究》2024年第1期178-180,共3页Language and Culture Research

基　　金：杭州市哲学社会科学规划课题基地项目“新冠疫情时期国外媒体中的杭州城市形象研究”(2023JD15)的研究成果。

摘　　要：新冠肺炎疫情的持续蔓延,再加上互联网信息技术的高度发展,不仅加速了各个国家信息的实时流通,也充分体现出了媒体对各个国家舆论的引导作用。本文立足于国外媒体视角,对新冠肺炎疫情防控下日本媒体报道中杭州城市形象的变化进行了探讨,并究其原因的同时提出了行之有效的解决对策,希望能够为我国城市形象的良好构建提供参考性意见。The continuous spread of the COVID-19 pandemic,coupled with the rapid development of internet technology,has not only accelerated the real-time circulation of information between countries,but also highlighted the guiding role of media in shaping public opinion.This article focuses on the perspective of foreign media to explore the changes in the image of Hangzhou city in Japanese media coverage during the COVID-19 pandemic.It discusses the reasons behind these changes and proposes effective strategies for addressing them,with the aim of providing valuable insights for the establishment of a positive city image in China.

关 键 词：新冠疫情 国外媒体 日本媒体 杭州城市形象 构建对策 

分 类 号：F29[经济管理—国民经济]