互联网时代农产品包装设计与品牌推广策略  

Packaging Design and Brand Promotion Strategy of Agricultural Products in the the Internet Age

作　　者：赵敏 ZHAO Min(Shanxi Technology and Business University,Taiyuan 030006,China)

机构地区：[1]山西工商学院,太原030006

出　　处：《包装工程》2024年第4期414-417,共4页Packaging Engineering

基　　金：山西省哲学社会科学规划课题(2022YY221);山西省教育科学“十四五”规划2022年度课题(GH-220347);山西省高等学校教学改革创新项目(J20221321)。

摘　　要：目的互联网时代背景下,农业迎来了快速发展的新时期,但也面临重大挑战。如何利用互联网技术与资源,加强农产品包装设计,树立我国农产品品牌,提升品牌影响力,是新时期背景下推动农业农产品发展的紧迫任务。方法本文首先分析了当前时期我国农产品包装中存在的一些问题;然后分析加强农产品包装设计与品牌推广的重要性;最后指出互联网时代背景下,农产品包装设计与品牌推广实施的有效策略。结论近些年来,我国提升了对农产品包装设计和品牌塑造的重视,不少学者也在该领域展开了广泛而深入的研究。农产品销售当中产品包装的好坏,不但会影响运输过程中对农产品保护,同时还影响农产品的形象,进而影响农产品的市场占有率。可见,网络时代背景下,农产品的包装设计和品牌推广极其重要,不仅直接影响到农民的经济收入,对促进区域经济和农业一体化发展也起到了非常积极的作用。Under the background of the Internet era,agricultural development has ushered in a new period of rapid development,but it also faces major challenges.How to use Internet technology and resources to strengthen the packaging design of agricultural products,establish China's agricultural product brand and enhance the brand influence is an urgent task to promote the development of agricultural products in the new era.This paper analyzes some problems existing in China's agricultural product packaging in the current period,then analyzes the importance of strengthening agricultural product packaging design and brand promotion,and finally points out the effective strategies for the implementation of agricultural product packaging design and brand promotion under the background of the Internet era.In recent years,Chi-na has paid more attention to the packaging design and brand building of agricultural products,and many scholars have also carried out extensive and in-depth research in this field.The quality of product packaging in the sales of agricultural products can not only affect the protection of agricultural products in the process of transportation,but also affect the image of agricultural products,and then affect the market share of agricultural products.It can be seen that under the background of the network era,the packaging design and brand promotion of agricultural products are extremely impor-tant,which directly affects the economic income of farmers and plays a very positive role in promoting the development of regional economy and agricultural integration.

关 键 词：互联网 农产品 包装设计 品牌化 

分 类 号：TB482[一般工业技术—包装工程]