感官革命:当代视听文化的培育路径与价值检视  

The Sensory Revolution:The Cultivating Approach and Value Scrutiny of Contemporary Audio-Visual Culture

作　　者：常江 李思雪 CHANG Jiang;LI Si-xue(School of Media and Communication,Shenzhen University,Shenzhen 518060,China;School of Journalism and Communication,Tsinghua University,Beijing 100084,China)

机构地区：[1]深圳大学传播学院,广东深圳518060 [2]清华大学新闻与传播学院,北京100084

出　　处：《编辑之友》2024年第2期5-13,共9页Editorial Friend

基　　金：广东省教育厅普通高校创新团队项目“深圳大学数字媒体文化实验室”(2020WCXTD019)。

摘　　要：流媒体的技术可供性是数字时代视听文化生态最重要的形塑动力:其一方面推动了视听符号、文本和项目在当代媒介环境下的极大增殖,推动了媒介文化的视听化转向;另一方面也赋予视听内容新的意义和价值体系,带来了整个视听文化基调的转变。文章基于技术可供性的理论视角,探讨流媒体化作为一般性进程对当代视听文化的影响。研究认为,流媒体的技术可供性促使用户形成了个人化、圈层化、情感化的媒介经验,进而不断培育着一种注重参与性、体验性和交互性的数字视听文化;源于传统影视商业和接受机制的观念,传统影视在流媒体时代仍然有着强大的生命力,这启示我们采用一种既开放又尊重经验的研究策略。流媒体技术的普及持续推进当代媒介生态的感官转向,未来媒介与人的关系将首要由人借由视听文化体验所获得的感官愉悦界定,而流媒体视听文化不过是当代人类信息文明向内坍缩的又一症候,需要以更具反思性和批判性的思维加以审视。The technological affordance of streaming media is the most important driving force for shaping the audio-visual cultural ecology in the digital age.On the one hand,it promotes the great proliferation of audio-visual symbols,texts and projects in the contemporary media environment,and encourages the audio-visual turn of media culture.On the other hand,it endows audio-visual content with new meaning and value systems,bringing about a change in the tone of the entire audio-visual culture.Based on a perspective of technological affordance,this article explores streaming media as a common progress that has an impact on contemporary audio-visual culture.It argues that the technological affordances of streaming media will form personalized,systemized,and affective media experiences and cultivate a digital audio-visual culture of participation,experiencing,and interaction.Meanwhile,the academic legacies of industrial commercialization and reception mechanism are still showing their dynamics in the era of streaming media,which enlightens us to adopt an open-minded research strategy that respects empirical studies.The popularization of streaming media technology continues to promote the sensory turn of contemporary media ecology.The relationship between media and people in the future will be primarily defined by the sensory pleasure people get through audio-visual cultural experiences.The streaming audio-visual culture is just another symptom of the inward collapse of contemporary human information civilization,which requires us to examine it repeatedly with more reflective and critical thinking.

关 键 词：流媒体 视听文化 媒介生态 技术可供性 

分 类 号：G206[文化科学—传播学]