对抗速朽:对当代数字视听文化的批判性反思  

Resistance to Perishability:Critical Reflections on Contemporary Digital Audio-Visual Culture

作　　者：刘俊 LIU Jun(The Media Arts and Culture Studies Center,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学传媒艺术与文化研究中心,北京100024

出　　处：《编辑之友》2024年第2期14-20,共7页Editorial Friend

基　　金：北京市社会科学基金规划项目重点项目“健全网络文艺综合治理体系的机制与路径研究”(23YTA024)。

摘　　要：基于对当下代表性数字视听内容样态的分析,文章探讨数字视听文化迭进的规律,并立足于媒介文化的历史与社会角色展开反思。通过对网络综艺、网络微短剧、剧场化平台和虚拟现实项目四种样态的考察,提出当代数字视听文化在演进过程中体现出丰富多元的态势,呈现出结构化和展演性的新特征,并以智能化为未来向度。据此,可从五个方面展开对数字视听文化的速朽性的批判性反思。数字视听文化发展的基本矛盾是其艺术属性与媒介属性关于传播效能问题的分歧,应以对抗速朽为价值目标检视数字技术加诸文化的消极影响。通过回归马克思主义经典文化理论的方式,探索以坚持历史标准和公共旨趣的“活文化”来对抗速朽的可能路径。Based on the analysis of representative formats of digital audio-visual content,this study explores the evolving patterns of contemporary digital audio-visual culture,and reflects on the historical and societal roles of media culture at large.It finds that contemporary digital audio-visual culture has shown a rich and diverse trend in its changing process,presenting new features of theatricality and performance,and taking the feature of artificial intelligence as a key future dimension.Accordingly,this study conducts a critical reflection on the perishability of digital audio-visual culture from five aspects.The study believes that the basic contradiction in the development of digital audio-visual culture is embedded in the difference between its artistic and media attributes over the issue of communication efficiency and advocates resisting against perishability as both the value and goal to examine the negative impact of digital technology on culture.It also calls for a return to classic Marxist cultural theories to explore a possible path to resist perishability by building a living culture,which adheres to historical standards and public sensibility.

关 键 词：数字媒体 视听文化 内容样态 价值反思 

分 类 号：G2066[文化科学—传播学]