二重情境:数字视听文化中的身份构建与认同疏离  

The Duality of Situation:Identity Construction and Alienation in Digital Audio-Visual Culture

作　　者：张梓轩[1] 李政 ZHANG Zi-xuan;LI Zheng(School of Language and Communication Studies,Beijing Jiaotong University,Beijing 100044,China;School of Journalism and Communication,Renmin University of China,Beijing 100872,China)

机构地区：[1]北京交通大学语言与传播学院,北京100044 [2]中国人民大学新闻学院,北京100872

出　　处：《编辑之友》2024年第2期21-28,共8页Editorial Friend

基　　金：中央高校基本科研业务费专项资金(2023JBW8009)。

摘　　要：数字视听媒介及其文化的发展创造了新的情境,推动用户产生新的媒介实践,但也带来了新的问题和现象,即情境生成逻辑向流媒体用户让渡的转变、情境功能作为交往工具的偏移,以及情境秩序在去公共性过程中权力再结构化的取向。其中隐含着情境之于用户身份构建的二重性:一方面,流媒体用户依据情境构建身份,身份的构建过程进一步激发了情境的创造;另一方面,这些被构建的身份呈现出去情境化的流动趋向,造成了身份与认同的疏离。对此,文章在厘清数字视听文化新情境特征的基础上,阐释流媒体用户基于身份的情境互动过程,以及身份认同疏离的成因及危机。更进一步,文章尝试将新媒介—新情境—新行为的线性模式延展为更具解释力的用户主导循环模式,并提出通过共识的凝聚、公共性的重拾和共同体的重建,推动数字视听文化的良序发展。The development of digital audio-visual media and culture creates new situations and promotes new media practices for users.However,it also brings new problems and phenomena,such as the shift in the logic of situation generation towards streaming media users,the displacement of situation functions as communication tools,and the orientation of power re-structuring in the process of de-publicization of situation order.Therefore,there exists the duality of situation for user identity construction.One the one hand streaming media users build identities based on situation,and the identity construction process further stimulates the creation of situation;on the other hand,these constructed identities exhibit a trend of going beyond situation,causing alienation between identity and identity recognition.This article clarifies the characteristics of new situations in digital audio-visual culture,expounds the situation interaction of streaming media users based on identity,and analyzes the causes and crises of identity alienation.Furthermore,this article attempts to extend from the linear model of new media-new situation-new behavior to a more explanatory user-led cyclical model,and proposes to promote the development of digital audio-visual culture through the coalescence of consensus,the regaining of publicness and the rebuilding of community.

关 键 词：数字视听文化 流媒体 媒介情境论 身份构建 认同疏离 

分 类 号：G206[文化科学—传播学]