社区商业视域下消费特权对居民消费意愿的影响研究  

The Impact of Consumption Privileges on Residents’Consumption Intention in the Context of Community Commerce

作　　者：杨涵钦 张莎 YANG Hanqin;ZHANG Sha(University of Chinese Academy of Sciences,Beijing,China)

机构地区：[1]中国科学院大学经济与管理学院

出　　处：《管理学报》2023年第11期1680-1687,1726,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(72172146,71772169)。

摘　　要：以社区商业为背景,分析社区消费特权对居民消费意愿的影响效应和作用机制。使用社会认同理论构建假设模型,并通过两项实验验证假设。研究表明:消费特权显著提升居民在社区的消费意愿;社区依恋在消费特权对消费意愿的影响中发挥中介作用;消费者的社区分布和年龄可调节消费特权对社区依恋的影响。具体而言,相较于城市核心区社区居民,消费特权能更大程度地提升城市边缘区社区居民的社区依恋感;相较于青壮年居民,消费特权对老年居民社区依恋感的提升效果更为明显。In the context of community commerce,this study examines the effects and mechanisms of consumption privileges on residents’consumption intention.Drawing upon the social identification theory,a theoretical model is developed and empirically tested through two experiments.The results show that consumption privileges have a positive impact on residents’consumption intention.This effect is mediated by community attachment.The relationship between consumption privileges and community attachment is moderated by consumers’community distribution and age.Specifically,compared with residents living in urban core areas,consumption privileges have a stronger positive impact on community attachment of residents living in urban periphery areas.Compared to young and middle-aged residents,the impact of consumption privileges on community attachment among elderly residents is more significantly pronounced.

关 键 词：消费特权 消费意愿 社会认同理论 社区依恋 社区分布 

分 类 号：C93[经济管理—管理学]