杭州亚运传媒对居民体育健身行为的影响机制研究  

A Study on the Influence Mechanism of Hangzhou Asian Games Media on Residents'Physical Fitness Behavior

作　　者：苏抒 余泽顺 Su Shu;Yu Zeshun(School of Physical Education,Hangzhou Normal University,Hangzhou 311100,China)

机构地区：[1]杭州师范大学体育学院,浙江杭州311100

出　　处：《体育科技文献通报》2024年第1期145-149,共5页Bulletin of Sport Science & Technology

基　　金：国家级大学生创新创业项目(项目编号:202210346044)。

摘　　要：大型赛事传媒无形中推动了全民健身体系的建立,引导居民形成了体育健身行为。本研究整合技术接受模型与任务技术适配理论,采用结构方程模型的方法验证杭州亚运传媒对居民体育健身行为的影响机制。研究表明:感知有用性、感知易用性、任务技术匹配均对居民体育健身态度产生正向影响,进而间接影响居民的健身行为意向,感知有用性也可直接对居民的行为意向产生较大的影响。据此建议:内容更新再创造,提高体育健身信息质量;深化媒体融合,构建便捷有效的宣传平台;技术赋能服务,媒体技术与居民需求相匹配。The intangible influence of large-scale sports event media has played a pivotal role in establishing a nationwide fitness system,shaping residents'engagement in physical fitness activities.This study combines the Technology Acceptance Model and Task-Technology Fit Theory,utilizing a structural equation model to validate how Hangzhou Asian Games media impacts residents'physical fitness behavior.Findings indicate that perceived usefulness,perceived ease of use,and task-technology fit all positively impact residents'attitudes toward physical fitness,subsequently influencing residents'intentions for fitness behavior.Additionally,perceived usefulness directly exerts a significant influence on residents'behavioral intentions.Recommendations include fostering content innovation,elevating the quality of sports and fitness information;enhancing media integration for a streamlined and effective promotional platform;and leveraging technology to align media capabilities with residents'needs.

关 键 词：亚运传媒 体育健身 行为机制 结构方程模型 

分 类 号：G812.4[文化科学—体育学]