足球网络视频传播影响因素及相关模型构建扎根于短视频用户对足球视频的评论  

Influencing Factors and Model Building of Football Online Video Dissemination——Rooted in User Commentary on Football Videos within Short Video Platforms

作　　者：邓嘉杰 邓罗平 Deng Jiajie;Deng Luoping(Hunan University of Science and Technology,Xiangtan 411100,China)

机构地区：[1]湖南科技大学,湖南湘潭411100

出　　处：《体育科技文献通报》2024年第1期191-194,共4页Bulletin of Sport Science & Technology

摘　　要：短视频平台从技术视角来看,为足球的普及创造了新的道路和动力。本文运用文献资料法、网络调查法开展研究。经搜索发现抖音、快手、小红书、哔哩哔哩平台上用户对足球的有效评论共3417条。借助扎根理论对定性数据进行分析,找出短视频足球教学的影响因素。从原始评论中提炼出90个初始语句,抽象出30个概念范畴,总结出9个核心概念,构建出足球短视频传播影响因素的模型。研究结果显示,个人、平台、环境和信息是影响足球短视频传播的关键因素。启示与建议:抓住感兴趣的动作,吸引用户的眼球;创造一个良好的网络环境,增强全民的网络道德意识和法律意识;加强信息过滤,确保用户手机接收到的内容质量;拓展平台功能,满足用户多样化需求。ing them into 30 conceptual categories,and distilling nine core concepts,the study constructs a model for the factors shaping the dissemination of football short videos.Study outcomes reveal that individuals,platforms,environment,and information play pivotal roles in influencing the spread of football short videos.Insights and recommendations encompass seizing captivating actions to capture users'attention,fostering a positive online environment,elevating public awareness of online ethics and laws,refining information filtering,and expanding platform functionality to cater to diverse user needs.

关 键 词：扎根理论 足球教学 短视频传播 影响因素 

分 类 号：G8433[文化科学—体育训练]