从激活藏书到激活阅读:邻里图书馆项目赋能阅读推广的专业思路与实践模式  

From Activating Books to Activating Reading:Professional Ideas and Practical Models from the Neighborhood Library Project to Strengthen Reading Promotion

作　　者：黄佩芳[1] HUANG Peifang(Foshan Library,Foshan 528000)

机构地区：[1]佛山市图书馆,佛山528000

出　　处：《农业图书情报学报》2023年第10期72-79,共8页Journal of Library and Information Science in Agriculture

基　　金：2023年广东省图书馆科研课题“文化与教育公共服务体系融合发展路径研究——以佛山地区为例”(GDTK23020)。

摘　　要：[目的/意义]国内全民阅读工作已迈入高质量发展新阶段,公共图书馆阅读推广需进一步拓宽路径、创新形式、专业发展、提升成效。邻里图书馆项目从激活家庭、激活藏书再到激活阅读打造全民阅读推广的新范式,其阅读推广新理念、专业思路和成功经验可供借鉴。[方法/过程]采用案例分析法,以邻里图书馆项目为研究对象,从家庭主体、家庭藏书、家庭图书馆角度剖析该项目的阅读推广路径设计理念,探寻其如何激活家庭、藏书和阅读并取得怎样的成效。从资源服务保障、制度体系建设、技术平台搭建、营销推广开展方面探讨项目对阅读推广的专业支持。[结果/结论]提出融合公私资源、强化顶层设计、应用新技术、多元营销推广的阅读推广经验和启示。[Purpose/Significance]China's national reading work has entered a new stage of high-quality development from"launching"to"deepening".Public libraries play an important role in national reading.How to further broaden the way of reading promotion,carry out innovative forms of activity,develop towards professionalization,and improve effectiveness is an important issue for the reading promotion work of public libraries in the new era.The Neighborhood Library Project cooperates with families to build a family library,provides reading services and activities to the outside world,and creates a new paradigm for national reading promotion from activating families,activating books to activating reading.It won the first prize of the International Marketing Award of the International Federation of Library Associations and Societies in 2020.The new concepts,professional ideas and successful experiences of reading promotion can be used as a reference by public libraries.[Method/Process]Adopting the case analysis method and taking the the Neighborhood Library Project as the research object,the design concept of the project's reading promotion pathway is analyzed from the perspective of family members,family books,and family libraries.The project believes that families are an important social force for national reading promotion,family books are important resources,and family libraries are an important form.The Neighborhood Library Project explores how to activate families to absorb social and family forces to participate in cultural governance,how to activate books to build a"library+family"reading system,and how to activate reading to make reading promotion activities flourish.This paper discusses the professional support of the Neighborhood Library Project for reading promotion from the aspects of providing powerful resource service guarantee,improving the system construction,building a technical platform,and carrying out accurate marketing promotion.[Results/Conclusions]Four suggestions are proposed for reading promotion:the

关 键 词：阅读推广 公共图书馆 邻里图书馆 全民阅读 

分 类 号：G252.17[文化科学—图书馆学]