新文科视野下传媒经济学教学改革“平台+”的逻辑升维  

The"Platform+"Logical Upgrade of Media Economics Teaching Reform from the Perspective of New Liberal Arts

作　　者：陈文泰 孙仲伯 CHEN Wentai;SUN Zhongbo(School of Journalism and Communication,Henan University,Kaifeng 475001,Henan)

机构地区：[1]河南大学新闻与传播学院,河南开封475001

出　　处：《开封大学学报》2023年第3期49-53,共5页Journal of Kaifeng University

基　　金：中国高等教育科学研究规划课题《融媒体时代卓越传媒人才“双创”平台建设与应用实践》(22CX0416);河南省研究生教育改革与质量提升工程项目《传媒经济研究》(YJS2024KC27);河南大学研究生培养创新与质量提升行动计划项目《传媒经济研究》(SYLKC2022004)的阶段性成果。

摘　　要：在新文科建设教育背景和媒介平台转向技术背景双重驱动影响下,提出了传媒经济学课程的“平台+”教学改革进路,分别从教学内容体系、教学思维能力和教学发展战略三个层面展开讨论,其目的是为传媒经济学课程教学转型及高等教育学科建设路径探索提供借鉴。在教学内容体系层面,着眼于促进“平台+”理念下教学形式和学科内容革新;在教学思维能力层面,围绕依托平台赋能,讨论教师教学思路和学生学习思维的共创关系;在教学发展战略层面,则是在平台逻辑上强调,形成以学科思想政治教育的价值引导为内核、以促进社会现代化发展为目的的传媒经济学研究逻辑。三个层面相互联系、密不可分。Under the dual driving influence of the educational background of the construction of new liberal arts and the shift of media plaforms towards technological background,this article proposes a"platform+"approach to media economics educa-tion reform,which is discussed from three levels:teaching content system,teaching thinking ability,and teaching develop-ment strategy.The teaching content system focuses on promoting the innovation of teaching forms and subject content under the concept of"platform+".The teaching thinking ability revolves around the collaborative relationship between teacher teaching ideas and student learning thinking based on platform empowerment.The teaching development strategy emphasizes the forma-tion of media economics research logic with the value guidance of subject ideological and political education as the core and the promotion of social modernization development as the goal in the platform logic.The three levels are interconnected and inseparable,providing a mirror for the transformation of media economy teaching and the path of higher education discipline construction.

关 键 词：传媒经济学 教学改革 “平台+” 

分 类 号：G206[文化科学—传播学]