经济修辞的基本原则  

Basic Principles of Economic Rhetoric

作　　者：吴礼权[1] WU Li-quan(Institute of Chinese Language and Literature,Fudan University,Shanghai 200433,China)

机构地区：[1]复旦大学中国语言文学研究所,上海200433

出　　处：《海南师范大学学报（社会科学版）》2024年第1期1-11,F0002,共12页Journal of Hainan Normal University(Social Sciences)

基　　金：上海高校高峰高原学科建设基金资助项目“经济修辞学”。

摘　　要：修辞是一种复杂的语言活动。修辞的过程,从本质上说,就是语言资源配置的过程,需要应合特定的题旨情境,朝着既定的修辞目标预期而努力。为此,修辞主体(表达者)在语言资源配置的过程中就必须遵循一定的原则。其中有三项最基本的原则,是修辞主体必须要始终牢记并遵循的,这就是:“增量达标”原则、“减量达标”原则和“调控适变”原则。Rhetoric is a complex language activity.The process of rhetoric is,in essence,is the process of lan⁃guage resource allocation,which needs to meet the specific thematic situation and strive towards the expected rheto⁃ric goal.Therefore,the rhetorical subject(the expresser)must follow certain principles in the process of language resource allocation.Among them,there are three basic principles that the rhetoric subject must always keep in mind and follow,namely,the the principle of"attaining the standard in increment",the principle of"attaining the standard in diminition",and the principle of"adjusting to changes by regulation".

关 键 词：经济修辞 修辞主体 语言资源配置 “增量达标”原则 “减量达标”原则 “调控适变”原则 

分 类 号：H05[语言文字—语言学]