期待版权融资视角下电影版权价值影响因素研究——基于李特曼模型  

Analysis of Factors Influencing the Value of Film Copyright from the Perspective of Expectant Copyright Financing:Based on Litman Model

作　　者：沈沛君 任智文 Shen Peijun;Ren Zhiwen(School of Law,Humanities and Society,Wuhan University of Technology,Wuhan 430070,China;School of Law,Guangxi Normal University,Guilin 541000,China)

机构地区：[1]武汉理工大学法学与人文社会学院,湖北武汉430070 [2]广西师范大学法学院,广西桂林541000

出　　处：《科技创业月刊》2024年第2期94-100,共7页Journal of Entrepreneurship in Science & Technology

基　　金：国家社会科学基金项目“国际传播视域下中国电影抗战记忆研究”(19BXW041)。

摘　　要：电影版权融资需求与版权产生时间的错位,导致电影融资成为电影产业不可回避的难题。以期待版权融资视角切入,以电影的三次创作为依据构建电影版权价值影响因素体系,并结合阶段主体的工作经验、业绩水平、专业实力以及流量等方面选取9个变量,基于李特曼模型进行回归分析。回归结果表明,电影的编剧获奖数量和主演的上一部票房以及导演的上一部票房对电影版权价值有正作用,演员的话题讨论量对电影有负向影响,反映了我国现阶段市场对于电影的审美要求普遍提高,“流量为王”正在被“内容为王”所替代,应当注重影视从业人员的综合能力和电影质量的提高,破除电影票房唯流量论,回归对电影本身品质的追求。The mismatch between the demand for film copyright financing and the timing of copyright generation has led to film financing becoming an unavoidable challenge for the film industry.This article starts from the perspective of expected copyright financing,constructs a system of influencing factors on the value of film copyright based on the three creations of the film,and selects 9 variables based on the work experience,performance level,professional strength,and traffic of the stage subjects.Regression analysis is conducted using the Littman model.The regression results indicate that the number of screenwriters winning awards,the previous box office of the lead actor,and the previous box office of the director have a positive impact on the copyright value of the film,while the amount of topic discussion by actors has a side effect on the film.This reflects the generally higher aesthetic requirements of the Chinese market for movies at present,and the era of“traffic is king”is being replaced by“content is king”.Attention should be paid to the comprehensive ability of film and television professionals and the improvement of film quality,Break away from the box office only traffic theory and return to the pursuit of the quality of the film itself.

关 键 词：期待版权 电影版权价值 期待版权融资 电影票房 

分 类 号：F832.4[经济管理—金融学] J943[艺术—电影电视艺术]