从传统智慧到中国共产党百年实践:中国式“言-行”双轨传播观  

From Traditional Wisdom to the CPC Century-old Communication Practices:the Dialectical Chinese Style Communication Combining"Speech and Action"

作　　者：张唐彪 Zhang Tangbiao

机构地区：[1]宿迁学院艺术与传媒学院,江苏宿迁223800

出　　处：《传媒观察》2023年第12期28-36,共9页Media Observer

摘　　要：西方主流传播学基于专业原则,将传播认知逐渐固化为一种“专业传播观”:传播专指传播主体通过诉诸媒介、符号来分享或交流信息的专门性活动。中国传统思想中的“言-行”传受智慧,以及中国共产党的百年传播实践,滋养、印证了一种发源于中国智慧、根植于中国经验的“双轨传播观”:在“言-行”双轨框架下,一方面基于专业原则坚决通过诉诸媒介和符号“以言语说话”,另一方面基于崇实精神通过诉诸行为和事实“以事实说话”。从“专业传播观”到“双轨传播观”的转向,具有一定程度的“重构传播学想象力”意义。From a professionalism perspective,Western mainstream communication studies have traditionally encapsulated communication cognition within a"narrow view of communication."In this context,communication is narrowly defined as specialized activities wherein human subjects share or exchange information through media and symbols.However,the dialectical wisdom of"speech and action"inherent in traditional Chinese thought,coupled with the century-old communication practices of the Communist Party of China,jointly foster and affirm a"comprehensive view of communication."This perspective,rooted in Chinese wisdom and experience,seeks to harmonize both professionalism and practicalism at its core,and advocates for a balance between speech and action in practical applications.The transition from a"narrow communication view"to a"comprehensive communication view"holds the innovative significance of"reconstructing the imagination of communication."This evolution reflects a broader and more holistic understanding of communication,challenging and reshaping conventional perspectives,and highlighting the integration of diverse cultural and historical influences on communication theory.

关 键 词：传播 专业传播观 “言-行”传受智慧 中国共产党百年传播实践 

分 类 号：G206[文化科学—传播学]