体育服务业数字化转型的作用机理、阻滞障碍与对策建议——基于TOE理论视角  

Mechanism,Barriers and Suggestions for Digital Transformation of Sports Service Industry Based on TOE Theory Perspective

作　　者：胡若晨 朱菊芳[1] 刘雨欣 HU Ruochen;ZHU Jufang;LIU Yuxin(School of Sports Science and P.E.,Nanjing Normal Univ.,Nanjing 210046,China)

机构地区：[1]南京师范大学体育科学学院,江苏南京210023

出　　处：《武汉体育学院学报》2024年第2期38-45,共8页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(20BTY012)。

摘　　要：体育服务业数字化转型是推动体育产业高质量发展和构建现代化体育产业体系的必然要求。运用文献资料、逻辑分析、实地调研等研究方法,基于TOE理论视角对体育服务业数字化转型的内涵与表征、作用机理、阻滞障碍与突破路径进行深入研究。研究认为,体育服务业数字化转型的作用机理主要从“数字技术—产业组织—发展环境”三个维度解构,分别发挥夯实转型基础、增强竞争优势和保障转型过程的作用。但在转型过程中依旧存在数字化体育消费场景建设“量质不足”,“数字+体育”复合型人才匮乏;企业数字化转型的自生能力偏弱,产业间数据协同联动机制缺乏;数字化转型的政策法规体系建设滞后,落地成效不理想等阻滞障碍。进而提出:推动数字体育消费场景增量提质,拓宽“数字+体育”人才培养渠道;提升企业数字化转型的自生能力,构建共享高效的产业间数据联动机制;加强政策法规体系建设,优化数字化转型的保障环境等对策与建议。Digital transformation of sports service industry is an inevitable requirement to promote the high-quality development of sports industry and build a modernized sports industry system.Adopting literature review,logical analysis,field research and other methods,based on the perspective of TOE theory,an in-depth study was conducted on the connotation and characteristics of the digital transformation of the sports service industry,its mechanism,obstacles and breakthrough paths.The study concluded that the mechanism of digital transformation of the sports service industry was mainly deconstructed from the three dimensions of“digital technology-industrial organization-development environment”,which played the roles of consolidating the foundation of transformation,enhancing the competitive advantages and safeguarding the transformation process respectively.However,in the process of transformation,there was still a“lack of quantity and quality”in the construction of digital sports consumption scenes,and a lack of“digital+sports”interdisciplinary talents.The self-generating ability of enterprise digital transformation was weak.There was a lack of inter-industry data synergy and linkage mechanism.The construction of policy and regulatory systems for digital transformation was lagging behind,and the implementation of digital transformation was delayed by a number of factors.Suggestions were as follows:promoting the improvement of the quantity and quality of digital sports consumption scenes,broadening the cultivation channels of“digital+sports”talents;improving the self-generating ability of enterprises’digital transformation,building a shared and efficient inter-industry data linkage mechanism;strengthening the development of policies and regulations,and optimizing the environment for digital transformation.

关 键 词：TOE理论 高质量发展 体育服务业 数字化转型 作用机理 

分 类 号：G80-05[文化科学—运动人体科学]