IPTV用户价值分类模型分析研究与应用  

Analysis and Application of the IPTV User Value Classification Model

作　　者：陈辉 钟梦囡 Chen Hui;Zhong Mengnan(Jiangxi Radio and Television Station,Jiangxi 330000,China;Radio,Film and Television Information Network Center,NRTA,Beijing 100866,China)

机构地区：[1]江西广播电视台,江西330000 [2]国家广播电视台总局广播影视信息网络中心,北京100866

出　　处：《广播与电视技术》2023年第11期26-34,共9页Radio & TV Broadcast Engineering

摘　　要：本文围绕如何将用户价值以更细的颗粒度进行分类分析和研究,提供适应于互动消息应用场景的用户价值分类方案,在新媒体IPTV日常运营活动及触点推送中得到了有效验证,具有一定的推广应用价值。This paper focuses on how to classify and analyze user value at a finer granularity,and provides a user value classification scheme adapted to interactive messaging application scenarios,which has been effectively verified in the daily operation activities and touch point push of new media IPTV,and has the value of promoting applications.

关 键 词：IPTV 新媒体 用户价值分类 互动消息 触点推送 

分 类 号：G220.7[文化科学]