跨界与融合:短视频+思政育人——大思政视域下高校网络文化育人品牌探索与实践  

Crossover and Integration:Short Video Ideological and Political Education——Exploration and Practice of Online Cultural Education Brand in Colleges and Universities from the Perspective of Ideological and Political Education

作　　者：梁孝梅[1] 花军 LIANG Xiaomei;HUA Jun(Yangzhou Polytechnic College,Yangzhou Jiangsu 225009)

机构地区：[1]扬州市职业大学,江苏扬州225009

出　　处：《牡丹江大学学报》2024年第2期88-93,108,共7页Journal of Mudanjiang University

基　　金：教育部高校思想政治工作创新发展中心(武汉东湖学院)2022年度专项研究课题“‘一站式’学生社区综合管理的网络空间育人新探”阶段性研究成果(WHDHSZZX2022043);江苏高校哲学社会科学研究思政专项“高职院校‘一站式’学生社区网络思政协同育人路径研究”阶段性研究成果(2023SJSZ1263)。

摘　　要：作为文化在互联网时代的延伸,高校网络文化在高校思政教育体系中发挥着至关重要的育人功能。根据当前网络思想政治工作的形态特征,依托融媒体,积极探索网络文化育人的方式方法。高校网络文化育人需“因事而化、因时而进、因势而新”,依托融合交互的“新媒体+思政”形势,在短视频领域深度融入价值引领、立德树人的内涵要求,破解短视频在民间井喷式流行但却不被主流意识形态传播领域重视的尴尬局面,从而更好地将思政育人的理念渗透到互联网的“众声喧哗”之处。As an extension of culture in the Internet era,the network culture of colleges and universities plays a vital role in the ideological and political education system.According to the current network ideological and political work,relying on financial media,ways and means of network culture education is actively explored.The network cultural education in colleges and universities needs to“adapt to the situation,advance according to the time and update according to the situation”.It relies on the situation of“New Media+ideology and politics”,integrated deeply into the value-led and connotation requirements of“Establish morality and cultivate talents”in the field of short video.The article tries to solve the embarrassing situation that the short video gains public popularity but is not given enough attention in the field of mainstream ideological communication,so as to better penetrate ideological and political education of the concept of into the internet with different voices.

关 键 词：思政育人 网络文化 短视频 

分 类 号：G641[文化科学—高等教育学]