基于UGC数据的避暑旅游地形象感知研究  

Image Perception of Summer Resort Tourism Based on UGC Data and IPA Model

作　　者：游筱婷 You Xiaoting(Fuzhou Software Technology Vocational College,Fuzhou 350003)

机构地区：[1]福州软件职业技术学院,福州350003

出　　处：《北方经贸》2024年第2期83-89,共7页Northern Economy and Trade

基　　金：福建省教育厅科研项目(JZ180344)。

摘　　要：气候变暖背景下,人们的避暑行为推动了避暑旅游领域的发展,从需求侧角度研究避暑旅游地形象感知,对提升避暑旅游地质量、提升避暑旅游游客满意度具有重要意义。选择典型的避暑旅游地福州鼓岭,通过对游客的UGC分析形象感知影响因素,结合满意度和重要度IPA模型,从避暑资源、避暑环境、避暑设施、避暑服务、避暑感知五个方面进行分析,就餐饮服务、管理水平、基础设施等方面提出提升福州鼓岭避暑旅游地旅游形象感知的建议。Under the background of climate warming,people's summer resort behavior has promoted the development of summer resort tourism.Research on the image perception of summer resorts is of great significance to improve the quality of summer resorts and the satisfaction of summer tourists.This paper combines the IPA model of satisfaction and importance to analyze the influencing factors of tourists'UGC analysis image perception system.It is analyzed from five aspects:summer resources,summer environment,summer facilities,summer services,summer perception.It is found that Guling summer resort needs to pay more attention to catering services,management level,infrastructure.And put forward suggestions.

关 键 词：UGC 网络文本分析 IPA模型 避暑旅游地 旅游形象感知 福州鼓岭 

分 类 号：F590.7[经济管理—旅游管理]