城市形象系列地图设计——以《江湖武汉》为例  

City Image Series Map Design:A Case Study of"Jianghu Wuhan"

作　　者：吴林颖 李川平 武书帆 王梦雪 WU Linying;LI Chuanping;WU Shufan;WANG Mengxue(Wuhan Planning&Design Institute,Wuhan 430000,China;Yangtze River Delta(Jiaxing)Planning&Design Group Co.,Ltd.,Jiaxing 314001,China;Beijing Sankuai Online Technology Co.,Ltd.,Beijing 100190,China;Piesat Information Technology Co.,Ltd.,Wuhan 430000,China)

机构地区：[1]武汉市规划设计研究院,湖北武汉430000 [2]长三角(嘉兴)城乡建设设计集团有限公司,浙江嘉兴314001 [3]北京三快在线科技有限公司,北京100190 [4]航天宏图信息技术股份有限公司,湖北武汉430000

出　　处：《测绘与空间地理信息》2024年第2期182-185,189,共5页Geomatics & Spatial Information Technology

摘　　要：在城市竞争日益激烈的背景下,城市形象宣传产品层出不穷,其中,城市形象系列地图因其对传播城市形象有积极且重要的作用而引起各界广泛关注。然而,城市形象系列地图尚缺乏一套完整而系统的主题框架构建理论。本研究以城市文本感知城市形象为出发点,以地图的主题内容框架设计和表达策略设计为具体突破点,首先引入城市文本的概念并以之解读城市形象的内涵;进而提出了“城市形象—城市效能—具象形态(面状成片空间—线状局部要素集合—点状独立要素)”的主题框架结构,以及“视觉认知—内容层次设计—表现手法设计”的表达策略;最后以《江湖武汉》系列地图为实践案例,说明了主题内容选取和表达策略的制定原则和具体方法,以期为城市形象系列地图的设计提供参考。Under the background of increasingly fierce urban competition,there are endless city image publicity products.Among them,the series of city image maps have attracted wide attention from all walks of life because of their positive and important role in spreading the city image.However,the city image series map still lacks a complete and systematic theory of thematic framework con-struction.This research takes the city text perception of the city image as the starting point,takes the map theme content frame design and expression strategy design as the specific breakthrough point,firstly introduces the concept of the city text and interprets the con-notation of the city image,and then proposesa theoretical framework of"city image-city efficiency-concrete form(space-linear local element set-point like independent elements)"and a expression strategy of"visual cognition-content level design-expression tech-nique design".Finally,the paper takes"Jianghu Wuhan"series of maps as a practical case to explain the principles and specific methods of theme content selection and expression strategy,in order to provide reference for the design of city image series maps.

关 键 词：城市文本 城市形象 系列地图 专题地图设计 

分 类 号：P285[天文地球—地图制图学与地理信息工程]