乡村特色产品供应链模式研究——以浙江省为例  

A Study on Supply Chain Pattern of Products with Rural Characteristics—Taking Zhejiang Province as an Example

作　　者：肖静[1] 张卓娅 XIAO Jing;ZHANG Zhuoya(College of Management,Changchun University,Changchun 130022,China)

机构地区：[1]长春大学管理学院,长春130022

出　　处：《长春大学学报》2024年第1期1-7,共7页Journal of Changchun University

基　　金：吉林省教育厅人文社会科学项目(2021LY509W30)。

摘　　要：大力开发乡村特色产品,是贯彻落实乡村振兴战略的有效方法。浙江省在全国范围内率先开展共同富裕示范区建设,开发一批地域特色鲜明、品牌价值较高、经济效益良好的乡村特色产品。基于对浙江省乡村特色产品开发现状的分析,归纳当前供应链存在的不足,提出发展以龙头企业为主导、以电商平台为主导、以消费者为主导的供应链模式,并对乡村特色产品的开发提出建议。Vigorously developing products with rural characteristics is an effective way to implement the rural revitalization strategy.Zhejiang Province has taken the lead in building common prosperity demonstration areas within nationwide scope,and has formed a batch of rural-featured products with distinctive regional characteristics,high brand value and good economic benefits.Based on analyzing the current development status of products with rural characteristics in Zhejiang Province,this paper summarizes the shortcomings of the current supply chain,proposes a supply chain pattern led by leading enterprises,e-commerce platforms and consumers,and puts forward suggestions on the development of products with rural characteristics.

关 键 词：乡村特色产品 供应链模式 乡村振兴 

分 类 号：F426[经济管理—产业经济]