传统招幌在特色街区中的运用研究——以安徽省合肥市贡街为例  

Study on the Application of Traditional Poro in Characteristic Streets--Taking Gong Street in Hefei as an example

作　　者：陈幸幸 易忠[1] Chen Xingxing;Yi Zhong(School of Design,Anhui Engineering University,Wuhu City,Anhui Province 241000)

机构地区：[1]安徽工程大学设计学院,安徽芜湖241000

出　　处：《内蒙古艺术学院学报》2023年第4期182-190,共9页Journal of Inner Mongolia Arts University

基　　金：2020年安徽省教育厅“双基”项目“广告设计”(项目编号:SJJXSFK1167)的最终研究成果;教育部人文社会科学研究规划基金项目“我国农副产品包装设计发展与创新对策研究”(项目编号:17YJA760071)的系列研究成果。

摘　　要：对于把握传统招幌的文化内涵和设计理念,进一步探索传统招幌在当今时代中的创造性转换运用途径问题。本文以安徽合肥市的贡街为例,分别从探析传统招幌在传达店铺信息、传承传统文化和寄予美好期盼等三个切入点,总结传统招幌在符号借用、文化延续和现代元素融入等三个方面的成功经验和其不足之处,分析当今时代运用招幌的可行性路径,以期为其他特色街区视觉设计的拓展,提供新的探索路径和可能。Grasp the cultural connotation and design concept of traditional poro,and further explore the creative transformation and application of traditional poro in the current era.This paper analyzes the value of traditional poro in conveying shop information,inheriting traditional culture and placing beautiful expectations respectively.Taking Gong Jie in Hefei as an example,it summarizes its experience and other deficiencies in three aspects of symbol borrowing,cultural continuation and modern element integration,and analyzes the feasibility path of using poro.It also holds that the application of traditional poro should pay attention to the transformation of design ideas and innovative design language in order to provide a new direction and possibility for the development of visual design of other characteristic blocks.

关 键 词：传统招幌 招幌广告 店铺装饰 特色街区 民俗文化 

分 类 号：G122[文化科学]