声量竞赛与情绪制造:美式新闻生产的“故事模式”——以俄乌冲突为例  

Volume Contest and Emotion Production:The “Story Mode” of American-Style News Production in Russia-Ukraine Conflict

作　　者：段鹏 DUAN Peng(Key Laboratory of Language Cognitive Science of Ministry of Education,Beijing Language and Culture University,Beijing 100083,China)

机构地区：[1]北京语言大学语言认知科学教育部重点实验室,北京100083

出　　处：《西安交通大学学报（社会科学版）》2024年第1期140-147,共8页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：国家社科基金高校思政课研究专项(23VSZ145);中宣部“四个一批”国际传播文化英才项目(2023-451112901)。

摘　　要：聚焦俄乌冲突期间的国际媒体舆论场,从舒德森“故事模式”新闻理论出发,对具有“故事模式”特征的媒介内容加以分析。研究认为,当下的国际新闻舆论场仍具有舒德森理论中的“故事模式”特征,且主要分为故事的预热、导向、渠道、议程、力度、功能六个维度。因此,国际舆论场中的新闻不仅是载于媒介之上的信息流,更在一定程度上成为历史的书写范畴和不同主体间的情绪对抗缘由。据此,中国未来国际传播事业发展亟须争取国外知名媒体人、政客的言论支持,利用外交官、机构媒体、自媒体、海外华侨华人的影响力,加强外宣合力,主动参与国际舆论的议题设置,呈现多元和真实的中国声音。Looking at the current international communication landscape,various communication entities such as traditional media,social media,and self-media all play their own roles,shaping an unprecedentedly complex international communication landscape.Over the past few decades,the information flow in international communication has covered all areas of international society.The reason why the information flow itself can attract the attention of countries around the world is that the size of international flow,the connotation and direction of information flow have all had a real impact on the fundamental interests and international image of every national country.The Internet has ushered in a new global era for international communication,in which the communication efficiency of diverse entities has been infinitely amplified,and international communication is no longer limited to the mode and style of a single governmental entity.This study focuses on the international media and public opinion field during the Russia-Ukraine conflict,analyzing media content with narrative characteristics from the perspective of Schudson’s“story mode”news theory.The study believes that the current international news and public opinion field still has the“story mode”characteristics in Schudson’s theory,and it is mainly divided into six dimensions:preheating,guidance,channel,agenda,intensity,and function of the story.Therefore,news in the international public opinion field is not only an information flow carried by the media,but also to some extent,a category of historical writing and emotional confrontation between different entities.At the same time,this research provides strategic suggestions for the development of China’s future international communication industry.China is constantly caught in a binary debate of values in the international communication arena,which is precisely triggered by the“information mode”news agenda.With the official mainstream media occupying the dominant position in China’s international com

关 键 词：国际传播 俄乌冲突 新闻生产理论 国际舆论 信息模式 故事模式 国际新闻话语权 

分 类 号：G206[文化科学—传播学]