基于企业人才能力需求的“运营管理”课程教学改革探索  

Exploration on the Teaching Reform of the Course“Operation Management”Based on the Demand of Enterprises for Talent Ability

作　　者：祝伟 金中坤[1] ZHU Wei;JIN Zhongkun(School of Economics and Management,Changzhou Institute of Technology,Changzhou 213032,China)

机构地区：[1]常州工学院经济与管理学院,江苏常州213032

出　　处：《当代教育理论与实践》2024年第1期51-56,共6页Theory and Practice of Contemporary Education

基　　金：常州工学院教学建设项目(cjrhk2021-10)。

摘　　要：企业对运营管理人才能力的需求不断变化,高等院校的人才培养方案也须持续更新,以培养学生掌握企业所需的知识和技能。基于运营管理相关岗位招聘信息,采用内容分析法挖掘企业对运营管理人才能力的需求,分析“运营管理”课程教学中的能力培养与企业需求的匹配程度。研究发现:目前的“运营管理”课程覆盖了部分企业重视的专业能力培养,但缺少对运营过程管控、运营数据分析和业务模式创新等能力的培养;课程教学对数据分析能力、数据思维和系统思维等通用能力培养的重视不够,缺少以培养通用能力为目标的教学设计。据此,从教学内容、教学方法、教学资源和评价机制四个方面提出“运营管理”课程教学改革方案。The demand of enterprises for the ability of operation management talents is constantly changing,and the talent training scheme of colleges and universities must be constantly updated to cultivate students to have the knowledge and skills required by enterprises.Based on the recruitment information of operation management related positions,the content analysis method is used to mine the needs of enterprises for the professional ability and general ability of operation management talents,and to analyze the matching degree between the ability training of the course“operation management”and the needs of enterprises.The results show that the current course“operation management”covers the needs of enterprises for some professional abilities,but it lacks the training of abilities such as operation process control,operation data analysis and business model innovation;and that the teaching process pays insufficient attention to the training of general abilities such as data analysis,data thinking and system thinking,and lacks the teaching design aiming at training general abilities.Accordingly,the teaching reform scheme of the course“operation management”is proposed from four aspects:teaching content,teaching methods,teaching resources and evaluation mechanism.

关 键 词：人才能力需求 运营管理 人才培养 教学改革 

分 类 号：G642[文化科学—高等教育学]