“一带一路”倡议下中国武术转文化传播研究  

Vision and Path of Chinese Wushu Transcultural Communication Under the Belt and Road Initiative

作　　者：王统领 赵翠青 姜南 WANG Tong-ling;ZHAO Cui-qing;JIANG Nan(Institute of Physical Education,Huzhou University,Huzhou 313000,China;Division of Physical Education,Myongji University,Yongin 17058,Korea;School of Physical Education,Shandong University,Ji'nan 250061,China)

机构地区：[1]湖州师范学院体育学院,浙江湖州313000 [2]明知大学体育学部,韩国龙仁17058 [3]山东大学体育学院,济南250061

出　　处：《体育文化导刊》2024年第2期14-20,共7页Sports Culture Guide

基　　金：国家社会科学基金青年项目(19CTY017)。

摘　　要：运用文献资料等方法,探讨“一带一路”倡议下中国武术转文化传播愿景,并提出路径。历程:推向世界的国际化传播,文化走出去的跨文化传播,价值走进去的转文化传播。愿景:人类命运共同体理念的国际传播,打造第三文化空间,达成互构共生关系,生成杂糅文化产品。路径:立足多元时代价值,形成完整战略机制;拓宽传播实施渠道,达成多方协同推进;强化文化产业支撑,打造特色品牌效应;注重仪式活动助力,实现传播价值共识。By using the methods of literature review,this paper discussed vision of Chinese Wushu transcultural communication under the Belt and Road initiative,and put forward the path.Course:It has experienced international communication to the world,cross-cultural communication of culture going out,and transcultural communication of value going in.The vision is to achieve the international communication of the concept of a community with a shared future for mankind,create a third cultural space,achieve symbiotic relationships,and generate mixed cultural products.Path:We should base on the multiple times values to form a complete strategic mechanism,broaden the implementation channels of communication to achieve multi-party collaborative promotion,strengthen the support of cultural industries to create distinctive brand effects,and pay attention to the help of ritual activities to realize the consensus of communication value.

关 键 词：民族传统体育 中国武术 转文化传播 “一带一路” 

分 类 号：G206[文化科学—传播学] G852