公众市场5G流量释放不足问题探究及发展策略分析  

Research on the insuffi cient release of 5G traffi c in the public market and analysis of development strategies

作　　者：岐洁 程锋 张晓娟 QI Jie;CHENG Feng;ZHANG Xiao-juan(China Mobile Group Design Institute Co.,Ltd.,Beijing 100080,China)

机构地区：[1]中国移动通信集团设计院有限公司,北京100080

出　　处：《电信工程技术与标准化》2024年第2期89-92,共4页Telecom Engineering Technics and Standardization

摘　　要：推动5G业务发展是运营商构建下一代数字基础设施义不容辞的使命,也是其抢占市场先机和实现战略竞争的必经之路。面对国内当前公众市场5G流量释放不足等问题,本文通过搭建多因素分析模型,从网络、应用内容发展、资费、终端开关打开等因素层层剖析,探究业务发展不及预期的根本原因,并以此为基础提出5G网络的发展策略,以期提升运营商5G网络建设效益。Promoting 5G business development is the incumbent mission of operators to build the next generation digital infrastructure,it is also the only way to seize market opportunities and achieve strategic competition.In face of problems such as insuffi cient release of 5G traffic in the current domestic public market,this paper builds a multi-factor analysis model to analyze the factors such as network,application content development,tariff,and terminal switch opening,exploring the fundamental reasons for the business development being less than expected,and puts forward the development strategy of 5G network,hoping to improve the efficiency of 5G network construction of operators.

关 键 词：5G 网络覆盖 资费 策略 

分 类 号：TN915[电子电信—通信与信息系统]