基于ITCM-CVM-IPA的文化遗产旅游地游憩价值评估与游客感知因素分析——以沈阳故宫为例  

Recreation Value Assessment of Cultural Heritage Tourist Destinations Based on ITCM-CVM-IPA and Analysis of Tourist Perception Factors——Taking Shenyang Forbidden City as an Example

作　　者：石丹[1] 黄梓浩 关婧文 SHI Dan;HUANG Zihao;GUAN Jingwen(College of Geographical Sciences and Tourism,Jilin Normal University,Siping 136000,China;Armed Police Academy,Guangzhou 510080,China)

机构地区：[1]吉林师范大学地理科学与旅游学院,吉林四平136000 [2]武警警官学院,广东广州510080

出　　处：《经济论坛》2024年第1期71-83,共13页Economic Forum

基　　金：国家自然科学基金项目“旅游型城镇三生空间的演变及协同优化研究——以长白山二道白河镇为例”(41801165)。

摘　　要：评估文化遗产旅游地游憩价值和深入分析游客感知因素,可促进旅游地资源合理开发与持续发展。以文化遗产旅游地沈阳故宫为例,通过ITCM(Individual Travel Cost Method)和CVM(Contingent Valuation Method)对其游憩价值进行评估,将游客感知因素根据IPA(Important-Performance Analysis)矩阵与IPA指数进行分析。结果表明:文化遗产旅游地沈阳故宫使用价值>非使用价值,游憩非使用价值中,遗产价值>存在价值>选择价值;在IPA分析中,游客预期与实际旅游体验差距较小。Assessing the recreation value of cultural heritage tourism sites and in-depth analysis of tourist per⁃ception factors can promote the rational development and sustainable development of tourist resources.Taking the Shenyang Forbidden City,a cultural heritage tourism site,as an example,this paper assesses its recreational value through ITCM(Individual Travel Cost Method)and CVM(Contingent Valuation Method),and analyzes the percep⁃tion factors of tourists according to the IPA(Important-Performance Analysis)IPA matrix and IPA index.The re⁃sults show that:(1)The use value>non-use value of the Shenyang Imperial Palace,a cultural heritage tourism desti⁃nation,and the heritage value>the existence value>the selection value,in the recreation non-use value;(2)the small gap between tourist expectations and actual travel experience,in the IPA analysis.

关 键 词：游憩价值评估 条件价值评估 ITCM-CVM-IPA 文化遗产旅游 沈阳故宫 

分 类 号：F592.99[经济管理—旅游管理]