粉丝情感劳动的组织化运作——基于A明星全国后援会的剖析  

The Systematism Operation of Affective Labor in Fan Club:Based on the Analysis of A Star's Fan Club

作　　者：李凌凌[1] 赵婉婉 LI Lingling;ZHAO Wanwan

机构地区：[1]郑州大学新闻与传播学院

出　　处：《当代青年研究》2024年第1期49-60,共12页Contemporary Youth Research

摘　　要：从商业经济到社会公益,粉丝社群呈现的超强行动力和影响力引发社会和学界的关注。既有研究往往将粉丝社区、社群、组织等概念混为一谈,从个体意见领袖或社群外部的视角解读粉丝的情感劳动,一定程度上忽视了组织视角的情感劳动过程。因此,基于对A明星全国粉丝后援会的参与式观察和深度访谈,研究发现,在媒介、政策、文化等变迁中,后援会管理层与成员通过文化资本、情感等因素的交互架构生成了“饭圈”的组织化运作。一方面,管理层为促使粉丝情感劳动组织化,发展出圈层化、规范化、制度化三种整合策略;另一方面,成员通过自我进化、关系建构、反叛三种策略表现出对后援会的迎合或抵抗。深入挖掘粉丝组织内部的运转与劳动过程,不仅可以深入理解数字时代青年亚文化社群的组织实践,为“饭圈”乱象治理提供新的思路,也对虚拟组织的运转和维系具有重要借鉴意义。From commercial economy to social welfare,the super execution and influence of fan group have attracted the attention of society and academic cycle.Existing studies tend to confuse these concepts of fan group,community,and organization,explaining the formation of fan affective labor from individual opinion leaders or external perspective,which to some extent ignores the affective labor process of fan organizations.Therefore,based on participant observation and in-depth interviews with the National Fan Club of A Star,the research finds that in the changes of media,policies,culture and other factors,the management and members of the fan organization gradually form organizational operation of fan labor through the interaction of cultural capital,emotion and other factors.On the one hand,in order to promote the organization of fans’affective labor,the management develops three integration strategies:circle,standardization and institutionalization.On the other hand,members pander to or resist the fan club through three strategies:self-evolution,relationship construction and rebellion.Deeply digging into the internal operation and labor process of fan organizations can not only deeply understand the organizational practice of youth subcultural communities in the digital age,but also provide new ideas for the governance of fan chaos,and at the same time have important reference significance for the operation and maintenance of virtual organizations.

关 键 词：粉丝社群 情感劳动 组织化 后援会 

分 类 号：C912.68[经济管理]