出版传媒上市公司经营效率相对有效性评价——基于数据包络分析  

Relative Effectiveness Evaluation of Operating Efficiency of Listed Publishing and Media Companies Based on DEA

作　　者：李薇[1] LI Wei(Chinese Academy of Press and Publication,Beijing 100073)

机构地区：[1]中国新闻出版研究院,北京100073

出　　处：《科技促进发展》2023年第12期776-784,共9页Science & Technology for Development

摘　　要：在主成分分析法的基础上,利用数据包络分析法,以33家出版传媒上市公司2022年的经营数据为研究样本,测算分析公司的经营效率。结果表明,超半数公司的综合效率无效,需进一步在企业管理、技术投入和企业规模等方面进行调整,优化配置资源。通过投影分析得到综合效率非有效企业的投入冗余和产出不足,供各公司参考。On the basis of principal component analysis,this study used the DEA model to calculate and analyze the operating efficiency of 33 listed publishing and media companies according to their 2022 business data as research samples.The results indicated that over half of the companies'overall efficiency is ineffective,and further adjustments need to be made in enterprise management,technology investment,and enterprise scale to optimize resource allocation.By projection analysis,the input redundancy and output deficiency of inefficient enterprises with comprehensive efficiency are obtained,which can be used as a reference for various companies.

关 键 词：数据包络法 出版传媒上市公司 经营效率 

分 类 号：G239.2[文化科学] F832.51[经济管理—金融学] F224