新冠疫情常态化防控下公众认知、社会情绪及舆论导向研究  

Social cognition,social emotion and public opinion guide under Normalized Prevention and Control on COVID-19

作　　者：贾艳[1] 周建新 JIA Yan;ZHOU Jian-xin(Beijing Shijitan Hospital Affiliated to Capital Medical University,Beijing 100038,China)

机构地区：[1]首都医科大学附属北京世纪坛医院,北京100038

出　　处：《中国健康教育》2023年第12期1140-1143,共4页Chinese Journal of Health Education

基　　金：首都医科大学医院管理研究所开放性课题项目(编号:2020YGS10)。

摘　　要：新冠疫情防控常态化期间,因病毒感染减少或基本消失,公众容易掉以轻心产生侥幸心理,导致新一轮变异病毒感染的潜在风险增加,给疫情防控工作带来困难。因此,本文将基于新冠疫情常态化防控视角,阐述公众认知、社会情绪和舆论导向三者的内涵,分析疫情发生以来公众认知、社会情绪、舆论导向的现状,继而提出常态化防控下重视公众行为引导、积极完善医院健康教育体系以及提升舆情引导设计整合能力等一系列建议。After the application of normalized prevention and control on COVID-19,it is easy for the public to have a fluke mentality due to the reduction or disappearance of viral infections,which would result in potential risk increasing at new round of variant viral infections and bring difficulties to the prevention and control on COVID-19.Therefore,based on the perspective of normalized prevention and control on COVID-19,this paper expounds the connotation of public cognition,social emotion and public opinion guide,analyzes their current situation and then puts forward a series of suggestions for COVID-19 prevention and control,included paying attention to public behavior guide,actively improving hospital health education system and improving the integration ability of public opinion guide design.

关 键 词：新冠疫情 常态化防控 公众认知 社会情绪 舆情引导 

分 类 号：R193[医药卫生—卫生事业管理]