数字经济对中国文化产品出口“一带一路”沿线国家的影响研究  

Research on the impact of digital economy on the export of China's cultural products to countries along “the Belt and Road”

作　　者：喆儒[1] 方迎君 赵洪萱 ZHE Ru;FANG Yingjun;ZHAO Hongxuan(School of Economics,Minzu University of China,Beijing 100081,China)

机构地区：[1]中央民族大学经济学院,北京100081

出　　处：《长安大学学报（社会科学版）》2024年第1期60-76,共17页Journal of Chang'an University(Social Science Edition)

基　　金：国家社会科学基金项目(20BGJ026)。

摘　　要：为探究数字经济发展水平对中国文化产品出口的影响等问题,利用2010—2019年中国与“一带一路”沿线国家数字经济发展水平相关数据、中国对“一带一路”沿线国家文化产品出口数据进行实证分析;构建数字经济发展水平评价指标体系,采用多指标面板因子分析法测算了中国与“一带一路”沿线国家的数字经济发展水平;借助拓展的贸易引力模型,分析数字经济发展水平对中国文化产品出口至沿线国家的影响,并通过异质性分析研究影响的差异性。研究发现,“一带一路”沿线国家间的数字经济发展水平存在较大差距;各国数字经济发展水平对中国文化产品的出口都具有显著的正向促进作用;数字经济对中国文化产品出口至不同收入水平国家存在不同程度的促进作用;数字经济发展水平对不同种类文化产品出口贸易的影响程度具有差异,对书籍和报刊类产品的出口影响最为显著。研究表明,应持续优化数字经济发展环境,提高中国数字经济发展水平;加强与“一带一路”沿线国家在数字经济领域的全方位合作与文化交流;深化数字文化产业融合,改善文化产品贸易现状,实现文化贸易高质量发展。To investigate the impact of China's digital economy development on its cultural product exports and related matters,this paper conducted empirical analysis using data spanning from 2010 to 2019,focusing on the digital economy's development in China and countries along“the Belt and Road”,and China's export of cultural products to countries along“the Belt and Road”.We established an evaluation index system for the digital economy's development and employed multi-index panel factor analysis to gauge its progress in China and sampled countries along the route.Utilizing the expanded gravity model of trade,we examined how the digital economy's development impacts China's cultural product exports to these countries,employing heterogeneity analysis for deeper insights on disparities.Our findings reveal substantial disparities in the digital economy's development levels among“the Belt and Road”nations.Furthermore,we observed a significant positive effect of each country's digital economy development on the export of China's cultural products.The impact of the digital economy varies across countries with differing income levels,demonstrating diverse promotional effects.Additionally,we identified varying impacts on different types of cultural products,with books,newspapers,and periodicals experiencing the most significant influence.Moving forward,efforts should concentrate on optimizing the digital economy's development environment and enhancing its level in China.Strengthening comprehensive cooperation and cultural exchanges within the digital economy domain with“the Belt and Road”countries is crucial.Deepening integration within the digital cultural industry is essential for improving the current state of cultural product trade,ultimately fostering high-quality development in cultural trade.

关 键 词：数字经济 文化贸易 “一带一路” 产品出口 贸易引力模型 

分 类 号：F746.12[经济管理—国际贸易]