红色旅游中原真性感知对出游渴望的影响——旅游涉入和收入预期的调节作用  

The Influence of Authenticity Perception in Red Tourism on Travel Desire—— The Moderating Role of Tourism Involvement and Revenue Expectation

作　　者：许春晓[1] 王祺慧 XU Chun-xiao;WANG Qi-hui(College of Tourism,Hunan Normal University,Changsha,Hunan 410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《湘潭大学学报（哲学社会科学版）》2024年第1期88-94,共7页Journal of Xiangtan University:Philosophy And Social Sciences

基　　金：国家社会科学基金重点项目“革命老区‘红色文化+旅游’融合发展研究”(21AZD115)。

摘　　要：基于后后现代主义视角,借鉴唤醒理论,以实验研究方法探究了原真性感知对情绪唤醒和旅游者出游渴望的影响。实验一表明创造性真实感知和现实性真实感知之间存在明显差异;实验二表明相对于现实性真实感知,创造性真实感知对旅游者情绪唤醒的影响更强;实验三和实验四分别验证了旅游涉入和收入预期在红色文化原真性感知和情绪唤醒之间的调节作用。研究为红色旅游发展提供了从后后现代主义视角观察原真性感知的思路,认为可以通过科技和艺术手段来增强红色文化原真性感知体验感。Based on arousal theory from the perspective of post-postmodernism,this paper explores the influence of authenticity perception on emotion arousal and travel desire.Experiment 1 shows that there are obvious differences between creative authenticity perception and realistic authenticity perception.Experiment 2 shows that creative authenticity has stronger influence on tourists’emotion arousal than realistic authenticity.Experiments 3 and 4 have respectively verified the moderating effects of tourism involvement and revenue expectation on the relationship between red cultural authenticity perception and emotion arousal.This study provides the development of red tourism with an approach to observing the authenticity perception from the perspective of post-postmodernism and it holds that technological and artistic means can be employed to enhance the experiential perception of the authenticity of red culture.

关 键 词：红色文化原真性感知 情绪唤醒 出游渴望 旅游涉入 收入预期 

分 类 号：F592[经济管理—旅游管理]