基于Apriori算法的中国游客滑雪损伤特征与成因机制分析  

Analysis of the characteristics and causal mechanisms of skiinginjuries among Chinese tourists based on Apriori algorithm

作　　者：黄锐 谢朝武[1] 黄松山 赖菲菲 Huang Rui;Xie Chaowu;Huang Songshan;Lai Feifei(College of Tourism,Huaqiao University,Quanzhou 362021,China;School of Business and Law,Edith Cowan University,Joondalup 6027,Australia)

机构地区：[1]华侨大学旅游学院,泉州362021 [2]埃迪斯科文大学商法学院,澳大利亚君达乐6027

出　　处：《中国生态旅游》2023年第5期853-869,共17页Journal of Chinese Ecotourism

基　　金：国家自然科学基金项目(41971182)。

摘　　要：北京冬奥会的成功申办和举办推动了国内冰雪运动产业的高速发展。尽管中国已成为世界最大规模的滑雪旅游新兴市场,但学界对于中国游客在滑雪过程中遭遇的损伤问题缺乏应有的关注。本研究以国内823起游客滑雪损伤保险案例为基础,利用Apriori关联规则算法对游客滑雪损伤特征和机制进行探索,结果表明:(1)人口特征、外部环境与游客损伤变量间存在22条具有实际意义的强关联规则,特定的滑雪损伤机制的形成受到游客性别、年龄、客源地、气温、风力、天气状况和滑雪坡度等因素的组合影响。(2)游客滑雪损伤变量间存在14条有效的强关联规则,游客滑雪损伤原因、损伤类型、损伤部位和损伤程度间具有复杂且多样的关联关系。(3)国际成熟市场滑雪游客的损伤情况可作为研究中国游客群体滑雪损伤的重要参考,但也需要考虑中国滑雪游客在损伤原因、人口特征等方面展现出的独特性和差异性。本研究对后奥运时代中国游客群体滑雪损伤的预防管控具有实践指导意义。The successful bidding and hosting of the Beijing Winter Olympics have promoted the rapid development of the domestic ice and snow sports industry.Although China has become the world’s largest emerging market for skiing tourism,the academic community lacks due attention to the injuries that Chinese tourists encounter during skiing.This article is based on 823 domestic tourist skiing injury insurance cases,and explores the characteristics and mechanisms of tourist skiing injuries using the Apriori association rule algorithm.The results show that:(1)there are 22 strong association rules with practical significance between population characteristics,external environment,and tourist injury variables.The formation of specific skiing injury mechanisms is influenced by tourist gender,age,source area,temperature,wind,weather conditions,skiing slopes in combination of other factors.(2)There are 14 effective strong correlation rules between the variables of tourist skiing injury,and there are complex and diverse correlation relationships between the cause,type,location,and degree of tourist skiing injury.(3)The injury situation of skiing tourists in mature international markets can serve as an important reference for studying skiing injuries among Chinese tourist groups,but it is also necessary to consider the uniqueness and differences exhibited by Chinese skiing tourists in terms of injury causes,population characteristics,and other aspects.This study has practical guidance significance for the prevention and control of skiing injuries among Chinese tourists in the post-Olympic era.

关 键 词：滑雪旅游 游客损伤 成因机制 旅游保险 冰雪运动 体旅融合 中国 

分 类 号：F592[经济管理—旅游管理] G863.1[经济管理—产业经济]