全域旅游示范区创建对旅游业高质量发展的影响研究——基于模糊集定性比较分析  

Impact of Establishment of the Comprehensive Tourism Demonstration Area on the High-Quality Development of Tourism:Based on Fuzzy Sets Qualitative Comparative Analysis

作　　者：李万莲[1] 陈晓钱 LI Wanlian;CHEN Xiaoqian(College of Business Administration,Anhui University of Finance and Economics,Bengbu 233000,China)

机构地区：[1]安徽财经大学工商管理学院,安徽蚌埠233000

出　　处：《湖北文理学院学报》2024年第2期5-11,16,共8页Journal of Hubei University of Arts and Science

基　　金：安徽省哲学社会科学规划项目(AHSKF2018D13);安徽财经大学研究生科研创新基金项目(ACYC2021138)。

摘　　要：以长三角27个中心城市为研究对象,整合供给体系、公共服务、环境质量、品牌营销以及国家级全域旅游示范区创建状态等5个要素,运用模糊集定性比较分析方法,探讨全域旅游示范区创建对旅游业高质量发展的影响。结果表明:单个要素不构成旅游业高质量发展和非高质量发展的必要条件;产生旅游业高质量发展的前因组态有3种,即资源-服务双优型、供给-营销协同型和环境-战略引领型;产生旅游业非高质量发展的前因组态有4种,其中缺乏高品质供给体系是影响旅游业实现高质量发展目标的核心问题。研究结论为拥有不同发展条件的城市实现旅游业高质量发展目标提供理论参考和实践建议。Taking 27 central cities in Yangtze River Delta as objects,integrating five elements,including supply system,public service,environmental quality,brand marketing and the establishment status of national comprehensive tourism demonstration area,the fuzzy set qualitative comparative analysis method was used to explore the impact of the establishment of comprehensive tourism demonstration area on the high-quality development of tourism.The study found that a single factor does not constitute the necessary conditions for high-quality development and non-high-quality development of tourism;there are three kinds of antecedent configurations that lead to the high-quality development of tourism,namely,resource-service double advantages,supply-marketing synergy and environment-strategic leadership;there are four kinds of antecedents that lead to the non-high-quality development of tourism,among which the lack of high-quality supply system is the core problem that affects the realization of highquality development goals of tourism.The findings of the study provide theoretical guidance and practical suggestions for cities with different development conditions to improve the level of high-quality development level of tourism.

关 键 词：全域旅游示范区 旅游业发展 模糊集定性比较分析 

分 类 号：F592[经济管理—旅游管理]